Young engineers wanted – your country needs you!

November 26, 2015

The Metropolis 2015 Elektra awards 
Pictures of the 2015 winners
Photography by Danny Fitzpatrick /
Copyright DFphotography

Christmas must be close when it’s time to head to the European Electronic Industry Awards – The Elektras – in London. This long running event punctuates the year and provides one of just a few opportunities for the electronics industry to gather, socialise and celebrate progress, success and innovation. Alongside the many product award categories

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How to promote your crowd funding project to ensure success

November 24, 2015


The crowd funding phenomenon has changed the way that support can be garnered for innovative ideas. Through this method, swathes of people, who wouldn’t have otherwise got the opportunity, have become entrepreneurs. There is plenty of competition for financial backers, however, so it is important that you do everything possible to make your project stand

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Successful Brand Extension – Buy those Men and Women a Beergarita!!!

November 19, 2015

Creative thinking inspires ‘Spring Break in a glass’ As marketers  we must face the fact that our task, more often than not, is to grow revenues for a well–established brand. You can’t always have the thrill of launching an exciting new product or technology – most of the time you simply have to find ways

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Geek Chic: What’s behind the movie business’ current fascination with techies?

November 16, 2015

Hollywood Hills

…and who do you think should be next for the Hollywood treatment? Back in the old days movies were fairly straightforward – the “goodies” fought the “baddies”. The hero(s) would overcome adversity, triumph against the odds in the pursuit of some noble cause (and usually get the girl as part of the bargain too). Nowadays

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So you want to be a thought leader?

November 12, 2015

As well as the clear goal of being a leading source of products, technologies and solutions for their customers, a growing number of engineering-orientated or B2B technology businesses are seeking to establish themselves as ‘thought leaders’ – the ‘go-to’ organisations in their particular industry for informed comment and opinion. In today’s increasingly competitive and fast-moving

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SPS IPC Drives Update

November 4, 2015


Industrial, automation and control companies – are you missing the vertical? With the SPS IPC Drives event in Nuremberg fast approaching, companies in the automation and control business should be actively thinking about how to get the greatest value from both the show and their ongoing marcoms activities. However, many organisations are still missing opportunities

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Time is running out to make the most of your presence at SPS IPC Drives

November 2, 2015

November’s SPS IPC Drives event in Nuremberg is the place to find out about the latest systems and component technologies for electric automation. And if you are exhibiting the pressure is no doubt on – whether it’s arranging demos, sorting out the stand, preparing speaker presentations, finalising display graphics, or organising stand duty rotas. But

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How to combat the ever-rising cost of customer attention

October 29, 2015

touch screen mobile phone

The cost of commanding customer attention using mass-media advertising has risen a staggering seven- to nine- fold in real terms over the past 25 years. This figure, calculated by Thales Teixeira of Harvard Business School, correlates strongly with the demand for customer attention, has far-outpaced supply – which almost by definition can only grow in

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Pinnacle European Electronics Press Summit Begins

October 20, 2015

Munich – Day 1 of the Pinnacle European Electronics Press Summit is now underway with a record 42 magazines being represented at this year’s event. Over the course of the next 2 days, journalists from the leading electronics titles in Europe will attend a series of presentations covering a broad variety of different topics that

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What can we learn from the VW crisis?

October 16, 2015


It all started so well. A US emission-testing centre wanted to see how Volkswagen’s diesel cars managed to achieve such low emission standards. As is now widely known, they achieved the standards with the aid of a “defeat device” that has led to the biggest scandal the automotive industry has ever witnessed. From a public

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