August 3, 2016
Research has shown conclusively that companies who regularly blog and post on social media can get as much as three times greater volumes of traffic to their website. This is something that companies overlook at their peril. Anyone not willing to invest time and effort into the content creation and logistical support required for undertaking
July 27, 2016
Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?
July 20, 2016
Sports stars and celebrities are often paid to promote or showcase brands. Watching a top tennis player holding a Grand Slam trophy aloft as the cameras snap, you could be forgiven for asking yourself: “Was he really lugging that chunky and expensive wristwatch around the court for the last three hours?”
July 14, 2016
Despite evidence to the contrary - such as torrential rain, flooding and thunderstorms - summer is now upon us. For many this is the beginning of the summer music festival season: an opportunity to wear waterproof clothing in a muddy field, while waiting to hear your favourite bands and artists live.
July 11, 2016
When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry
July 7, 2016
Human beings have long been awaiting the predicted rise of artificial intelligence. Since John McCarthy first coined the term at a Dartmouth College conference in 1956, the world has been enthralled by the possibilities – and dangers – posed by the advent of thinking machines with greater intelligence than humans. After recent advances made towards
July 4, 2016
June 30, 2016
Last week we talked about the data-sharing challenges associated with internal company silos and issues around the ownership of digital channels. We continue the discussion in Part 2 with some more gaps that could be encountered between client and agency, along with their possible solutions.
June 27, 2016