Getting the most out of press meetings

February 19, 2015

Trade show concept.

So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM  later in the spring.

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Let’s get started! – digital marketing trends for 2015

February 12, 2015

Young stylish businessman

Robert Fleming, CEO and Founder of the eMarketing Association, the world’s largest marketing association recently laid out the 2015 digital marketing trends in eMarketing in his LinkedIn blog. No revelation to us here but many might be surprised to know that content marketing strategies are being executed in nearly 50% of companies and the upward

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Keeping alert: a quick guide to using Google Alerts

February 10, 2015

With the power of the internet expanding every day, and the stream of information which it carries not pausing for a single second, it is very easy to miss out on important news stories and articles. While it might be acceptable to miss out on this information if it is for personal interest or leisure,

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Google Alerts2

Enabling complex B2B sales with content marketing – how to be present in the moments that matter

February 2, 2015

To be succesful you need to be present in the moments that matter

I recently had the honour and privilege of going back to Cranfield University and presenting a keynote lecture to the Strategic Marketing MSc students. One reason why this was so special for me was that only a few years ago I was an MBA student at Cranfield and since then it had been one of

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Five things you should never do at a trade show

January 27, 2015

This year I was lucky enough to be Pinnacle’s ambassador at CES 2015. Fortunately I am now based in our office in Orange County, California so I did not have to travel half way around the world to attend it. With a (short) four hours drive I was there. Hooray!   There is only one

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CES speakers

What makes a good PR photo?

January 23, 2015

6588A HRES

While there are many reasons why an editor rejects a PR photo, the primary reason is that the image simply isn’t good enough. Smiley photos of the MD on the putting green, for example, are today considered ‘cheesy’ and certainly not sufficient to grab reader attention and encourage him or her to read the story.

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Is Facebook worthwhile for tech and engineering companies?

January 21, 2015

It seems that Facebook is cursed as a social network in the business world. People just don’t take it seriously when it comes to promoting “proper” companies. Many view it as a place to post pictures of birthday parties, the latest charity fad or cats. However, some businesses are doing well on Facebook and are

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Impact of visuals vs. copy on digital campaign’s performance

January 16, 2015

AIDA, Marketing

The combination of visual imagery, branding, copy and calls to action (CTAs) in a well-planned content campaign allows organisations to attract, acquire and engage customers at each stage of the buying lifecycle – from prospect to long-term repeat customer – with the objective of driving profitable customer action. In terms of a digital campaign’s performance, data gathered by MDG

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Embedded World 2015: a look at some of the best marketing opportunities

January 8, 2015

February 2015 will see the return of Embedded World to the Nuremberg Exhibition Centre. For exhibitors, it’s a chance to reach more than 25,000 registered visitors in an environment dedicated to the development, purchasing, procurement and application of embedded technologies. In addition to those who attend the show itself, it’s likely that a sizeable part

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Lewis Tonkinson

January 5, 2015


It is with great sadness that we announce that Lewis Tonkinson, director and co-founder of Pinnacle Marketing Communications, died on 3rd January 2015. Lewis and his wife Sally were killed when their light aircraft crashed near to Popham Airfield in Hampshire. Their six-year old son, George, survived the crash and is currently being cared for

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