LinkedIn: from CV platform to publishing powerhouse

November 25, 2014

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When LinkedIn first emerged, it was viewed as little more than an online CV platform that could be used to connect with prospective employers. The network started to spread it’s arms and pushed for greater things. Pushing the idea of pages, and groups, it turned into a professional forum. As membership rose, so did the

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How to create €8k with a single product review

November 19, 2014

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If you have consumer products you want to promote, there are a number of ways to establish them in the marketplace – and one of those is to try to organise third-party product reviews. Research by Google has shown that consumer tech customers generally visit between 14 and 21 different sources of information about any

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Isn’t technical PR just normal PR with a few added bytes?

November 12, 2014

Ahhh, the old “marketing is marketing is marketing” gambit. PR is a difficult subject to explain at the best of times, but if you try to segment it down into areas of expertise, it gets even more complex when really, it should make it easier. For example, if you were a grocer (let’s think small

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Google Penguin gets an update, and all seems calm…

October 31, 2014

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It’s become quite the thing these days to spread fear and loathing about Google’s impending updates to its algorithm. For a few years now the SEO world has been running scared as they try to work out whether what they’ve been doing is “good” or “bad” in the eyes of the world’s largest search engine.

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Google rankings are meaningless without PR

October 23, 2014

93% of all B2B sales start with a web search, and this has led millions of companies to engage in search engine marketing (SEM) activities. Companies invest fortunes in search engine optimisation (SEO) and pay-per-click (PPC) advertising so that links to their website pages are ranked as highly as possible in search engines such as

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The secret killer lurking behind every new product

October 21, 2014

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It’s a staggering figure, but 72% of all new products don’t meet their revenue targets. Perhaps even more scary, is the finding by Simon-Kucher & Partners that a quarter of companies confess that not one of their new offerings met its profitability goals. The survey, conducted in collaboration with the Professional Pricing Society polled approximately

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Email marketing – trends and best practices

October 15, 2014

B2B and B2C businesses rely more and more on the use of email to interact, follow up and generally keep subscribers and new visitors in the nurturing funnel. Which means getting email marketing right is a critical aspect of modern marketing communications. A recent report from Hubspot and Litmus covering the latest data, trends and best practices in

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Science of email report 2014 front page

Recipe for success – fast moving tech needs the right mix of well-timed PR

October 8, 2014

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PR strategy is a lot like baking a good cake – get the ingredients and the timings right and the results can be stunning!   The world of electronics advances at pace with frequent evolutions and revolutions in component technology. These provide the driving force for the never-ending stream of cool products that we as

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Why your business needs SEO

October 3, 2014

Why Your Business Needs SEO! Research shows that 93% of B2B purchases begin with an Internet search. Instead of going to friends and colleagues for a recommendation or a referral, your customers are now going to Google to find products and services that will fulfil their requirements. If your website doesn’t feature prominently on page

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PR is the key to SEO

Top tips for case study writing

October 1, 2014

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Customer case studies are a vital marketing tool. Offering up customer praise has genuine editorial power and can help secure new orders. But how is it best to portray those all-important tangible benefits and returns on investment? Well, after a powerful headline and compelling opening paragraph, most case studies can be made to fit a

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