Email marketing campaigns that deliver better sales leads

May 25, 2016

Email_Marketing

There are possibly as many reasons to advertise as there are advertisers (ok, not quite). Amongst the many reasons, we hear increasingly the need for “sales leads”. That’s understandable: this is often seen as a good-enough metric that will help justify the marketing investment.

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PCIM 2016: Off to the power electronics Neverland in Nuremberg

May 10, 2016

PCIM Europe 2015

Technophiles are once again converging on the German city of Nuremberg as it plays host to the very latest in power electronics trends. PCIM (Power Conversion Intelligent Motion) Europe runs from 10th – 12th May 2016, attracting hundreds of exhibitors and thousands of attendees interested in power electronics and power systems. It seems there’s plenty

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Re-purposing is key to B2B content marketing success

May 5, 2016

The value of content marketing through the many, varied and growing number of channels to reach your end audience is now widely recognised in the B2B technology sector. Effective content marketing is crucial in a B2B environment where potential customers now gather information from the Internet, via the media and through social channels, and only

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DeathtoStock_Medium6 copy

Bots: The new Apps?

April 20, 2016

Wall-e

If you are a marketing manager drowning in the four, seven or even eight Ps of your marketing plan, well, brace yourself… here is the latest opportunity that should (or shouldn’t?) be added to the overwhelming choices that can be factored into your marketing mix: Bots. Bots are text-based services, which let users complete tasks

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Do androids dream of a career in PR?

April 11, 2016

The recent defeat of one of the world’s leading human players of the complex Go board game by a computer equipped with artificial intelligence (AI) garnered a lot of media coverage. There was also much discussion and a revival of the debate over whether machines can – and will – match and surpass humans in

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Ex Machina, Universal Pictures

Poorly Executed B2B Social Media – Might as well talk to the wall! (Part 2)

April 7, 2016

Man Working with Computer Let's Get Social

This is the second part of my blog looking at some of the reasons why social media efforts within the B2B sector fail to achieve results and why some B2B companies still need to get a better understanding of what it’s all about. Last time we looked at the importance of differentiating between various social

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What’s in a name?

March 30, 2016

The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name – The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to

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Hello my name is

Poorly Executed Social Media – Might as well talk to the wall!

March 16, 2016

frustrated with problems young business man working on laptop computer at home

Though the B2C sector seemed to quickly catch on, even now (almost a decade later) many companies in the neighboring B2B sector still show a surprising ineptitude when it comes to successful use of social media. This point was highlighted to me just recently, when a friend in technology PR pointed out that the combined

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Changing your SEO techniques to fit with Google’s webmaster guidelines

March 10, 2016

If there’s one area of the web that is a hotbed of ambiguity, it’s Google’s webmaster guidelines. This section of their support site has been the bane of many a marketing company’s life. Ask five SEO ‘experts’ to read it and give you a summary, and you’ll get five completely different answers. Why is this?

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Closeup portrait of a workplace in office

Video killed the internet star

March 2, 2016

Camcorder

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long

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