What makes a good PR photo?

January 23, 2015

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While there are many reasons why an editor rejects a PR photo, the primary reason is that the image simply isn’t good enough. Smiley photos of the MD on the putting green, for example, are today considered ‘cheesy’ and certainly not sufficient to grab reader attention and encourage him or her to read the story.

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Is Facebook worthwhile for tech and engineering companies?

January 21, 2015

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It seems that Facebook is cursed as a social network in the business world. People just don’t take it seriously when it comes to promoting “proper” companies. Many view it as a place to post pictures of birthday parties, the latest charity fad or cats. However, some businesses are doing well on Facebook and are

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Impact of visuals vs. copy on digital campaign’s performance

January 16, 2015

The combination of visual imagery, branding, copy and calls to action (CTAs) in a well-planned content campaign allows organisations to attract, acquire and engage customers at each stage of the buying lifecycle – from prospect to long-term repeat customer – with the objective of driving profitable customer action. In terms of a digital campaign’s performance, data gathered by MDG

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Embedded World 2015: a look at some of the best marketing opportunities

January 8, 2015

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February 2015 will see the return of Embedded World to the Nuremberg Exhibition Centre. For exhibitors, it’s a chance to reach more than 25,000 registered visitors in an environment dedicated to the development, purchasing, procurement and application of embedded technologies. In addition to those who attend the show itself, it’s likely that a sizeable part

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Lewis Tonkinson

January 5, 2015

It is with great sadness that we announce that Lewis Tonkinson, director and co-founder of Pinnacle Marketing Communications, died on 3rd January 2015. Lewis and his wife Sally were killed when their light aircraft crashed near to Popham Airfield in Hampshire. Their six-year old son, George, survived the crash and is currently being cared for

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Wishing you a very merry Christmas

December 19, 2014

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How to turn your print advertising into a lead generation machine

December 16, 2014

By now you know that SEO is dead and that you need to produce engaging technical content that people will find and share. And all that is working like a well oiled machine? Great! But once you are generating all that extra traffic from a strong technical content marketing program you hit the next hurdle.

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The press release is dead – long live the press release

December 11, 2014

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Press releases have been around for a long time. They used to turn up in paper form on the desks of editors who’d quickly scan through them to find the few that would make it to the magazine or newspaper that day or month. They had to be newsworthy, relevant and timely in order to

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How to unravel the buying journey for online B2B purchases

December 2, 2014

Digital channels have opened a door of additional opportunities for companies to target customers but the multitude of new channels has made tracking and managing the buying journey complex. An empowered customer nowadays researches online, asks friends for purchase advice and searches for independent and expert reviews. Before making an online purchase decision, he/she may

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Common mistakes that reduce the value of PPC campaigns

November 27, 2014

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The PPC customer journey: generate more effective conversions. There can be no doubting the success Google Adwords pay-per-click (PPC) campaigns can deliver. For companies who want to feature high on Google searches and capture live search leads, it can be a very profitable way of advertising and capturing sales leads for instant conversion. However, a

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