Will ‘molecular machines’ change the electronics industry?

November 25, 2016

Last week, three scientists were awarded a Nobel Prize in chemistry for their work in creating machines from molecules – a development that could signal a leap forward into a completely new kind of technology and electronics.

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Donald Trump: Is there anything to learn for B2B Technology PR?

November 1, 2016

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

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It’s not just about the cake – 9 tips to celebrate your company anniversary

October 5, 2016

Does your company have a milestone anniversary coming up? It doesn’t matter if you’re about to celebrate your 5th or 50th year in business: every anniversary has the potential to be a platform for marketing and PR campaigns.

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Top 5 Chinese Social Media Platforms for B2B

September 29, 2016

In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.

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Pinnacle Marketing Communications joins Next 15 Group of agencies

September 27, 2016

Pinnacle Marketing Communications has been delivering integrated, deeply technical content-based marketing communications campaigns for global audiences for over 20 years. During that time, we have continually looked for ways to enhance the value we bring to our clients through a combination of resources, services and global reach.

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Electronica 2016: A look at some of the best marketing opportunities

September 20, 2016

In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.

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What is technical PR and how can it benefit your business?

September 14, 2016

Technical PR is something that Pinnacle Marketing has been specialising in for years, but to many businesses, the term "technical PR" is something of a mystery. What does it entail and how does it enable companies to do reach their goals and sell more product?

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Implementing an integrated marketing strategy based on superior content generation

August 31, 2016

Pinnacle Marketing, the leading supplier of integrated marketing communications services for technology companies. The way people source information for B2B purchasing is changing – alongside traditional routes, such as trade shows and print magazines, there are now a variety of online platforms and social media channels.

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10 tips for running a successful webinar

August 10, 2016

For many organisations, webinars are a fantastic way of showing off a product, offering tips and demonstrating your expertise on a particular topic to an online audience. It’s also a good way of making face-to-face contact with people and showing that you are on hand to offer help and advice.

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B2B Companies – stop treating social media as vanity publishing and take it seriously!

August 3, 2016

Research has shown conclusively that companies who regularly blog and post on social media can get as much as three times greater volumes of traffic to their website. This is something that companies overlook at their peril. Anyone not willing to invest time and effort into the content creation and logistical support required for undertaking

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