A guide to creating great blog content

September 12, 2014

companies that blog

Companies that blog get 55% more website visitors. This is because every piece of new, unique content helps boost your Google rankings. But blogging isn’t always easy, and many companies don’t know where to start. The following ideas will help set you on the right path to a successful blog, generate more website visitors and

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Holding your website to ransom – Google’s Wild Frontier

September 10, 2014

Boxer

In April 2012 the SEO world was rocked by one of the biggest and most devastating updates in Google’s history of algorithmic changes. It ushered in a whole new SEO paradigm but some feared it could make things very tricky for website owners. Have those fears now come true?   The question of course was

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Secure sites secure Google rankings

September 2, 2014

It’s very rare that you get an admission from Google that any one thing will affect your search engine rankings positively. Usually the company’s advice is along the lines of “just do some really good stuff and y’know, we’ll see”. Of course, for SEO companies this is problematic because they say they help you increase

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Electronica 2014: a look at some of the best marketing opportunities

August 19, 2014

electronica 2012

In November 2014 electronica will celebrate its 50th birthday. For exhibitors, the show provides unparalleled access to decision makers with figures from 2012 showing over 73,000 registered trade visitors. In addition to those who attend the show itself, there’s a sizeable part of your target audience that won’t be travelling to Munich for any number of

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SEO is dead, long live content marketing and digital PR

July 29, 2014

We were recently asked by the Guardian to provide comment about search engine optimisation (SEO) and the impact that search engine algorithm changes were having on industry practice. The full article by Natasha Clark can be found here. The clear conclusion from all contributors was that the old SEO practices of link building were dead,

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Search engine optimization

Nielsen study on content marketing shows tech PR has a massive role to play

July 23, 2014

socialweb

Nielsen, the information, research and measurement company has recently released results that has sent shivers through the digital marketing world and yet doesn’t really surprise those in the PR industry that much. In a nutshell they have data that shows… On average, earned media lifted brand familiarity 88 percent more than branded content and 50

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How can an email cost you $1 million?

July 18, 2014

Or, more accurately, where can an email cost you $1million? Some of our better informed readers may be ahead of me: the answer is Canada. What’s more, for a company that figure could rise to $10million. That’s the maximum penalty allowed under a new set of anti-spam email legislation that came into effect on July 1,

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Businessman email concept

5 TED talks to inspire the PR and marketing professional

July 14, 2014

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A collection of TED talks to inspire marketing and PR professionals and help them thrive in the digital age.   Simon Sinek: How great leaders inspire action   Most companies know what they do, some know how they do it, but very few know why they do it. The beliefs and values that get people out

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Google drops author pictures – did they ever really matter?

July 9, 2014

For years now it has been pretty much standard practice to embed pictures within any content you create in order to give a bit of impact and to explain complex principles. Pictures on websites have also been used extensively in order to portray certain emotions. For example, a healthy living website will have a “lifestyle”

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Facebook’s psychology experiment – a step too far or just the industry norm?

July 3, 2014

Facebook experiment

  The role of psychology in advertising, PR and, indeed, in any kind of publicity has been well known and exploited for years. I’m sure you will have seen adverts for loan companies where the family is drowning in bills while melancholy music plays in the background, the colours are all subdued and everyone wears

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