May 14, 2015
If there’s one thing we can be sure about, it’s that the pace of change in the IT industry and, in particular, the Internet, isn’t going to slow down soon. If you can remember a few years back when Apple released the iPhone, it was entering a marketplace that everyone thought was already completely saturated.
May 5, 2015
In our previous post, we’ve established that advertising does work – even if it can be difficult to track results effectively. Advertising forms part of a key branding exercise. It helps prospective buyers gain knowledge of a company prior to even have a need for its products or services. It helps decision-makers form an informed
April 23, 2015
Traditional advertising, including the print format, can be seen as a drain on company resources rather than a investment. A few years ago Lord Alan Sugar quipped he had written many books about advertising: “…cheque books, that is,” he famously said with a wry smile. In a fast-changing media landscape, gone are the bingo cards
April 10, 2015
After the success of my previous blog post, five things you should never do at a trade show, I’ve received a lot of requests to list the five things I believe you should do at a trade show. Limiting these suggestions to a ‘top five’ is challenging. There is no one-size-fits-all because what’s best for
March 24, 2015
While most B2C consumer-oriented companies have come round to the importance of providing a good user experience on phones and tablets, the B2B technology and engineering sectors have been a little slower. This is partly because many of businesses are yet to consider mobile when developing their websites. It is also down to assumptions that,
March 13, 2015
Google announced a long time ago that the speed at which your website loads will be a factor that affects its position in the rankings. This makes sense when you consider that they want to give the best experience to their users. If you find a website in the results and when you click on
March 10, 2015
Latest insights on B2B Facebook usage from Germany In our January blog we asked the question: “Is Facebook worthwhile for tech and engineering companies?” and established that engagement or two-way-communication and provision of value is key. Read this blog. Conversely, research data coming from Germany suggest expecting two-way is a no-way in B2B Facebook marketing.
March 4, 2015
Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Flatt,
February 19, 2015
So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM later in the spring.