So you don’t think your B2B website needs to be mobile friendly? Think again…

March 24, 2015

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While most B2C consumer-oriented companies have come round to the importance of providing a good user experience on phones and tablets, the B2B technology and engineering sectors have been a little slower. This is partly because many of businesses are yet to consider mobile when developing their websites. It is also down to assumptions that,

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Don’t fret too much over Facebook?

March 10, 2015

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Latest insights on B2B Facebook usage from Germany In our January blog we asked the question: “Is Facebook worthwhile for tech and engineering companies?” and established that engagement or two-way-communication and provision of value is key. Read this blog. Conversely, research data coming from Germany suggest expecting two-way is a no-way in B2B Facebook marketing.

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Spotting the trends in B2B Technology Marcoms

March 4, 2015

Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Flatt,

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Getting the most out of press meetings

February 19, 2015

Trade show concept.

So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM  later in the spring.

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Let’s get started! – digital marketing trends for 2015

February 12, 2015

Robert Fleming, CEO and Founder of the eMarketing Association, the world’s largest marketing association recently laid out the 2015 digital marketing trends in eMarketing in his LinkedIn blog. No revelation to us here but many might be surprised to know that content marketing strategies are being executed in nearly 50% of companies and the upward

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Keeping alert: a quick guide to using Google Alerts

February 10, 2015

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With the power of the internet expanding every day, and the stream of information which it carries not pausing for a single second, it is very easy to miss out on important news stories and articles. While it might be acceptable to miss out on this information if it is for personal interest or leisure,

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Enabling complex B2B sales with content marketing – how to be present in the moments that matter

February 2, 2015

I recently had the honour and privilege of going back to Cranfield University and presenting a keynote lecture to the Strategic Marketing MSc students. One reason why this was so special for me was that only a few years ago I was an MBA student at Cranfield and since then it had been one of

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To be succesful you need to be present in the moments that matter

Five things you should never do at a trade show

January 27, 2015

CES speakers

This year I was lucky enough to be Pinnacle’s ambassador at CES 2015. Fortunately I am now based in our office in Orange County, California so I did not have to travel half way around the world to attend it. With a (short) four hours drive I was there. Hooray!   There is only one

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What makes a good PR photo?

January 23, 2015

While there are many reasons why an editor rejects a PR photo, the primary reason is that the image simply isn’t good enough. Smiley photos of the MD on the putting green, for example, are today considered ‘cheesy’ and certainly not sufficient to grab reader attention and encourage him or her to read the story.

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Is Facebook worthwhile for tech and engineering companies?

January 21, 2015

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It seems that Facebook is cursed as a social network in the business world. People just don’t take it seriously when it comes to promoting “proper” companies. Many view it as a place to post pictures of birthday parties, the latest charity fad or cats. However, some businesses are doing well on Facebook and are

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