Helping B2B companies maximise ROI from great content

February 2, 2016

Businessperson studying electronic data in digital tablet

Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from – your website then there is no way round the fact you are going to need to create a regular

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Is market research dead or reborn? The Big Data case – Part 2

January 28, 2016

big data word cloud with related tags

In the previous and first post from the short series of blog posts focused on market research, I have tried to answer the question: ‘Is market research an obsolete discipline or is it just evolving and can still be relevant for the purposes of an effective marketing strategy?”. I gradually came to the conclusion that

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Is market research dead or reborn? – Part 1

January 21, 2016

The purpose of this short series of blog posts is to challenge whether market research is an obsolete discipline or if it is evolving and can still provide useful insights when defining a marketing campaign strategy. Hence the question: is market research dead or reborn? Based on few hints here and there, my personal answer to

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Plants growing on a stump

Personal branding – How it can help the business you work for

January 13, 2016


We think of ‘a brand’ as something created to distinguish and promote a company or product. Such inventiveness is often helpful, particularly when new business ventures or newly launched products need to achieve widespread recognition in a crowded, highly competitive marketplace. Now your ‘personal brand’ is something a little different… BUT the two are in

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Desktop or mobile? The leads conversion dilemma for the manufacturing industry

January 7, 2016

Mobile platforms have transformed the way customers use the Internet for business, but desktop platforms remain vital for purchase decisions in most categories and especially in B2B and, more specifically, in the manufacturing industry. However the risk of thinking just in terms of e-commerce transactions is to miss a full range of customer-brand interactions through

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Manufacturing feature

Disruptive influence – Industrial digital media trends exposed

December 15, 2015

Digital disruption (1)

If you haven’t as yet heard about ‘digital disruption’, then here’s your chance to get fully genned up on it. Basically this represents a fundamental challenge to the conventional ways of running a business. Because of it engineers, procurement managers and other industry professionals are spending an unprecedented amount of time online (using various digital media channels and Internet-based

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Embedded World 2016: A selection of marketing opportunities

December 10, 2015

February 2016 will see the return of Embedded World to the Nuremberg Exhibition Centre. For exhibitors, it’s a chance to reach more than 25,500 registered visitors in an environment dedicated to the development, purchasing, procurement and application of embedded technologies. In addition to those who attend the show itself, it’s likely that a sizeable part

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Merry Christmas from Pinnacle Marketing

December 9, 2015


We all wish you a very Merry Christmas and a happy New Year. Our offices will be closed 25th of December to 3rd of January inclusive. For urgent enquiries please contact us using the form below:

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Going native – Smart tips to get the most out of native advertising

December 1, 2015

When you think of digital marketing, what is the first thing that comes to mind? Perhaps you’d think of the brand ads that usually pop up when you open Facebook, Pinterest or Twitter? Display ads on sites and search engine result pages still prove to be an important channel for reaching out to consumers, but

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Young engineers wanted – Your country needs you!

November 26, 2015

The Metropolis 2015 Elektra awards 
Pictures of the 2015 winners
Photography by Danny Fitzpatrick /
Copyright DFphotography

Christmas must be close when it’s time to head to the European Electronics Industry Awards – The Elektras – in London. This long running event punctuates the year and provides one of just a few opportunities for the electronics industry to gather, socialise and celebrate progress, success and innovation. Alongside the many product award categories

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