Another Google update that puts content in focus

May 29, 2015

Content Markerting

There’s no denying that the Google search engine is a spectacular achievement. Its ability to sort through vast amounts of information at blistering speed and index the almost limitless amounts of data on the web is mind blowing. There’s is, however, still a significant problem. They know there’s a problem, and with Google’s performance to

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Still struggling to justify the move to a mobile website?

May 14, 2015

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If there’s one thing we can be sure about, it’s that the pace of change in the IT industry and, in particular, the Internet, isn’t going to slow down soon. If you can remember a few years back when Apple released the iPhone, it was entering a marketplace that everyone thought was already completely saturated.

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Advertising ROI in a digital age part 2

May 5, 2015

In our previous post, we’ve established that advertising does work – even if it can be difficult to track results effectively. Advertising forms part of a key branding exercise. It helps prospective buyers gain knowledge of a company prior to even have a need for its products or services. It helps decision-makers form an informed

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Return on Investment

Advertising ROI in a digital age

April 23, 2015

Businessman Notepad Roi Word Concept

Traditional advertising, including the print format, can be seen as a drain on company resources rather than a investment. A few years ago Lord Alan Sugar quipped he had written many books about advertising: “…cheque books, that is,” he famously said with a wry smile. In a fast-changing media landscape, gone are the bingo cards

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Five things you should do at a trade show

April 10, 2015

After the success of my previous blog post, five things you should never do at a trade show, I’ve received a lot of requests to list the five things I believe you should do at a trade show. Limiting these suggestions to a ‘top five’ is challenging. There is no one-size-fits-all because what’s best for

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So you don’t think your B2B website needs to be mobile friendly? Think again…

March 24, 2015

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While most B2C consumer-oriented companies have come round to the importance of providing a good user experience on phones and tablets, the B2B technology and engineering sectors have been a little slower. This is partly because many of businesses are yet to consider mobile when developing their websites. It is also down to assumptions that,

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Google may be about to warn people about slow websites

March 13, 2015

Google announced a long time ago that the speed at which your website loads will be a factor that affects its position in the rankings. This makes sense when you consider that they want to give the best experience to their users. If you find a website in the results and when you click on

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Don’t fret too much over Facebook?

March 10, 2015

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Latest insights on B2B Facebook usage from Germany In our January blog we asked the question: “Is Facebook worthwhile for tech and engineering companies?” and established that engagement or two-way-communication and provision of value is key. Read this blog. Conversely, research data coming from Germany suggest expecting two-way is a no-way in B2B Facebook marketing.

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Spotting the trends in B2B Technology Marcoms

March 4, 2015

Being the go-to advisor for engineering clients around the world provides Pinnacle with unique insight into the key public relations and marketing communications trends in a variety of technology sectors and vertical application areas. Here’s some thoughts from members of our team on what the future holds for B2B marketers. Pinnacle Marketing’s director, Simon Flatt,

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Getting the most out of press meetings

February 19, 2015

Trade show concept.

So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM  later in the spring.

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