Will the Emoji ever become the language of business?

August 25, 2015

Emoticons printed on note paper attched to rope with clothes pins - happy, sad and neutral.

A recent report in the technology press explained how the use of emoji was growing so fast that it was now the fastest growing language in the UK. I dismissed this at first as one of those fluff pieces that can find statistics in any data, no matter how pointless. But then it hit me,

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Up Periscope

August 19, 2015

Periscope above the water

Whilst I enjoy films that involve submarines the latest tool in the social media armoury doesn’t feature torpedo tubes or the ability to submerge and stay under water for weeks on end. It does appear that the world of social networking apps is relentless in terms of development.  Indeed it’s difficult to keep pace with

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Bad press – why is the PR profession so appallingly thought of?

August 18, 2015

The comedian Bill Hicks once said if you worked in the marketing or advertising business you should kill yourself. Possibly a bit extreme, but his views on those involved in product promotion, corporate communications and suchlike seem to be echoed throughout modern day culture. Those going into PR pretty much have to recognise that a

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Great content is more than just words

August 10, 2015


Your business will live or die by its ability to get a message out to potential clients and customers. If you’re in the technology or engineering industry, you need to communicate with people in ways they will understand, in places they will see it. That’s a daunting task. For any business, what to do and

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Okay Google, translate this!

August 6, 2015

Representing clients on multi-region campaigns that require translation into multiple languages is great fun. You get to see press releases and articles you write on their behalf in the press all over the world. When traveling to conferences and trade shows abroad you also have the opportunity to learn new language skills and pit your

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PPC and remarketing – a Shakespearian love affair

August 4, 2015

Copas de vino en el hogar. Escriba su mensaje.

In the beginning there were websites. Then came Yahoo and other directories that were compiled by hand. Alongside these sat “yellow pages” style ads that demanded a flat fee. However, with the rapid growth of the internet, lists compiled manually soon became obsolete paving the way for Google’s current dominance in the search engine wars.

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Is drafting a good case study really that difficult?

July 28, 2015

There is no question that a properly prepared and sufficiently detailed case study can be a useful addition to any company’s output of press materials and collateral, complementing other content including product releases, technical articles and comment pieces. Whether for placement in a magazine serving the relevant industry sector, for use by sales staff when

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Blog picture for case studies blog

German trade press turnover increases by 43 million Euro in 2014

July 20, 2015

Coffe with the newspaper

The Deutsche Fachpresse (German Association of Business Media) market turnover 2014 study for the trade and business press showed German trade media earnings up by 1.3% to around 3.25 billion Euro in 2014. Although the annual revenue for all German trade press has risen compared to 2013 it slowed down from a growth rate of

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Why you need to up your content game

July 13, 2015

The world is full of content, and more is being added every single minute of every single day. It’s a torrent of information that the search engines have to deal with, but luckily for us, most of it is terrible and is now being ignored due to some recent search engine updates. The day of

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website wireframe sketch and programming code on digital tablet

The power of surveys in the B2B technology marketing mix

July 3, 2015

Businessman Filling Survey Form

The fast moving world of engineering technology gives us the endless stream of remarkable products and gadgets we have come to take for granted. Businesses in the sector supplying components to the engineers and designers need to be incredibly proactive and innovative in their R&D and product development work to keep pace. But the value

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