10 tips for running a successful webinar

August 10, 2016


For many organisations, webinars are a fantastic way of showing off a product, offering tips and demonstrating your expertise on a particular topic to an online audience. It’s also a good way of making face-to-face contact with people and showing that you are on hand to offer help and advice.

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B2B Companies – stop treating social media as vanity publishing and take it seriously!

August 3, 2016


Research has shown conclusively that companies who regularly blog and post on social media can get as much as three times greater volumes of traffic to their website. This is something that companies overlook at their peril. Anyone not willing to invest time and effort into the content creation and logistical support required for undertaking

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Advertising in August – is it really a waste?

July 27, 2016

Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?

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Stapel Zeitschriften

How to get good product reviews without paying

July 20, 2016

LONDON, ENGLAND - JULY 07:  Andy Murray of Great Britain poses with the Gentlemen's Singles Trophy following his victory in the Gentlemen's Singles Final match against Novak Djokovic of Serbia on day thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 7, 2013 in London, England.  (Photo by Clive Brunskill/Getty Images)

Sports stars and celebrities are often paid to promote or showcase brands. Watching a top tennis player holding a Grand Slam trophy aloft as the cameras snap, you could be forgiven for asking yourself: “Was he really lugging that chunky and expensive wristwatch around the court for the last three hours?”

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Summer Air: festival season for the aerospace and defence industry

July 14, 2016

Despite evidence to the contrary - such as torrential rain, flooding and thunderstorms - summer is now upon us. For many this is the beginning of the summer music festival season: an opportunity to wear waterproof clothing in a muddy field, while waiting to hear your favourite bands and artists live.

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Overhauling lead generation strategies in response to new buying cycle dynamics

July 11, 2016


When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry

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The rise of the machines: neural networks are slowly taking over

July 7, 2016

Human beings have long been awaiting the predicted rise of artificial intelligence. Since John McCarthy first coined the term at a Dartmouth College conference in 1956, the world has been enthralled by the possibilities – and dangers – posed by the advent of thinking machines with greater intelligence than humans. After recent advances made towards

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Compelling content is the key to greater lead generation

July 4, 2016

Group of happy young  business people in a meeting at office

Regardless of which sector your company serves or what sort of products it sells, good quality sales leads will always be something that you can do with more of. Lead generation is fundamental to driving business revenues and allowing you to grow market share.

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Mind the gap: building solid client-agency partnerships (Part 2)

June 30, 2016

Last week we talked about the data-sharing challenges associated with internal company silos and issues around the ownership of digital channels. We continue the discussion in Part 2 with some more gaps that could be encountered between client and agency, along with their possible solutions.

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[Photo credit: Got Credit]

Are soundbite communications appropriate for B2B technology marketing?

June 27, 2016


The Internet has made consumers impatient and demanding of instant information with maximum brevity. Whether catching up on the news, seeking product information or a review to help decide on a purchase, we are not prepared to wade through lots of information to get what we need.

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