Bots: the new Apps?

April 20, 2016

Wall-e

If you are a marketing manager drowning in the four, seven or even eight Ps of your marketing plan, well, brace yourself… here is the latest opportunity that should (or shouldn’t?) be added to the overwhelming choices that can be factored into your marketing mix: Bots. Bots are text-based services, which let users complete tasks

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Do androids dream of a career in PR?

April 11, 2016

Ex Machina, Universal Pictures

The recent defeat of one of the world’s leading human players of the complex Go board game by a computer equipped with artificial intelligence (AI) garnered a lot of media coverage. There was also much discussion and a revival of the debate over whether machines can – and will – match and surpass humans in

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Poorly Executed B2B Social Media – Might as well talk to the wall! (Part 2)

April 7, 2016

This is the second part of my blog looking at some of the reasons why social media efforts within the B2B sector fail to achieve results and why some B2B companies still need to get a better understanding of what it’s all about. Last time we looked at the importance of differentiating between various social

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Man Working with Computer Let's Get Social

What’s in a name?

March 30, 2016

Hello my name is

The delicate balance between protecting and pioneering identity Recent weeks have seen the emergence of two industrial and engineering news stories that focus on the importance of choosing or altering a name – The first was the announcement by the Natural Environment Research Council (NERC) that they were going to open up their voting process to

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Poorly Executed Social Media – Might as well talk to the wall!

March 16, 2016

Though the B2C sector seemed to quickly catch on, even now (almost a decade later) many companies in the neighboring B2B sector still show a surprising ineptitude when it comes to successful use of social media. This point was highlighted to me just recently, when a friend in technology PR pointed out that the combined

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frustrated with problems young business man working on laptop computer at home

Changing your SEO techniques to fit with Google’s webmaster guidelines

March 10, 2016

Closeup portrait of a workplace in office

If there’s one area of the web that is a hotbed of ambiguity, it’s Google’s webmaster guidelines. This section of their support site has been the bane of many a marketing company’s life. Ask five SEO ‘experts’ to read it and give you a summary, and you’ll get five completely different answers. Why is this?

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Video killed the internet star

March 2, 2016

How in the land of visual content, the moving image is king. There was a time when all that was needed to communicate with your customers were the core facts, presented in a readable and engaging fashion. Though the press release still remains a cornerstone of the Public Relations industry, those simpler days are long

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Camcorder

Why you shouldn’t worry about Google updates

February 26, 2016

Image of an office workplace with document, touchpad and a cup of coffee

Google is constantly updating its algorithm to handle the different ways people search and the type of content they encounter. In order to stay relevant to an ever evolving web, they have to. However, every now and then they perform a major update that has some marketing agencies shaking with fear. These updates have been

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What are the product marketing implications of semiconductor consolidation?

February 22, 2016

2015 saw what can only be described as an acquisition frenzy – stagnating growth figures and discontented shareholders effectively forcing the bigger chip manufacturers to prey on vulnerable smaller operations in order to either enter new areas or gain market share in existing ones. The list is extensive, but among the most notable were Freescale,

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World Business teamwork puzzle pieces

What Barbie can teach us about IoT security

February 17, 2016

Barbie PR Shot, courtesy of Mattel

In case you missed it, the news media gave a lot of attention recently to the fact that the makers of the Barbie doll have finally accepted that they cannot hold back the tide of modern ideas and must swim with it, introducing versions of the doll in a variety of more lifelike shapes (see

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