The secret killer lurking behind every new product

October 21, 2014

Businessman with sword on white

It’s a staggering figure, but 72% of all new products don’t meet their revenue targets. Perhaps even more scary, is the finding by Simon-Kucher & Partners that a quarter of companies confess that not one of their new offerings met its profitability goals. The survey, conducted in collaboration with the Professional Pricing Society polled approximately

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Email marketing – trends and best practices

October 15, 2014

Science of email report 2014 front page

  Insights from the 2014 HubSpot and Litmus report on email marketing B2B and B2C businesses rely more and more on the use of email to interact, follow up and generally keep subscribers and new visitors in the nurturing funnel. Which means getting email marketing right is a critical aspect of modern marketing communications. A recent report from Hubspot

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Recipe for success – fast moving tech needs the right mix of well-timed PR

October 8, 2014

PR strategy is a lot like baking a good cake – get the ingredients and the timings right and the results can be stunning!   The world of electronics advances at pace with frequent evolutions and revolutions in component technology. These provide the driving force for the never-ending stream of cool products that we as

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Why your business needs SEO

October 3, 2014

PR is the key to SEO

Why Your Business Needs SEO! Research shows that 93% of B2B purchases begin with an Internet search. Instead of going to friends and colleagues for a recommendation or a referral, your customers are now going to Google to find products and services that will fulfil their requirements. If your website doesn’t feature prominently on page

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Top 10 tips for case study writing

October 1, 2014

Customer case studies are a vital marketing tool. Offering up customer praise has genuine editorial power and can help secure new orders. But how is it best to portray those all-important tangible benefits and returns on investment? Well, after a powerful headline and compelling opening paragraph, most case studies can be made to fit a

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The guaranteed way to maximise ROI at Electronica

September 22, 2014

electronica 2012

Exhibitions are often the single most costly form of promotion for any technology company. It’s not unusual to spend up to a third of each years’ marketing budget on just three or four days at an event. Fortunately, well-planned pre-event activity will maximise ROI and payback. Exhibitions are a powerful form of branding and lead

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A guide to creating great blog content

September 12, 2014

Companies that blog get 55% more website visitors. This is because every piece of new, unique content helps boost your Google rankings. But blogging isn’t always easy, and many companies don’t know where to start. The following ideas will help set you on the right path to a successful blog, generate more website visitors and

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Holding your website to ransom – Google’s Wild Frontier

September 10, 2014

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In April 2012 the SEO world was rocked by one of the biggest and most devastating updates in Google’s history of algorithmic changes. It ushered in a whole new SEO paradigm but some feared it could make things very tricky for website owners. Have those fears now come true?   The question of course was

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Secure sites secure Google rankings

September 2, 2014

It’s very rare that you get an admission from Google that any one thing will affect your search engine rankings positively. Usually the company’s advice is along the lines of “just do some really good stuff and y’know, we’ll see”. Of course, for SEO companies this is problematic because they say they help you increase

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Electronica 2014: a look at some of the best marketing opportunities

August 19, 2014

electronica 2012

In November 2014 electronica will celebrate its 50th birthday. For exhibitors, the show provides unparalleled access to decision makers with figures from 2012 showing over 73,000 registered trade visitors. In addition to those who attend the show itself, there’s a sizeable part of your target audience that won’t be travelling to Munich for any number of

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