Is drafting a good case study really that difficult?

July 28, 2015

Blog picture for case studies blog

There is no question that a properly prepared and sufficiently detailed case study can be a useful addition to any company’s output of press materials and collateral, complementing other content including product releases, technical articles and comment pieces. Whether for placement in a magazine serving the relevant industry sector, for use by sales staff when

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German trade press turnover increases by 43 million Euro in 2014

July 20, 2015

Coffe with the newspaper

The Deutsche Fachpresse (German Association of Business Media) market turnover 2014 study for the trade and business press showed German trade media earnings up by 1.3% to around 3.25 billion Euro in 2014. Although the annual revenue for all German trade press has risen compared to 2013 it slowed down from a growth rate of

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Why you need to up your content game

July 13, 2015

The world is full of content, and more is being added every single minute of every single day. It’s a torrent of information that the search engines have to deal with, but luckily for us, most of it is terrible and is now being ignored due to some recent search engine updates. The day of

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website wireframe sketch and programming code on digital tablet

The power of surveys in the B2B technology marketing mix

July 3, 2015

Businessman Filling Survey Form

The fast moving world of engineering technology gives us the endless stream of remarkable products and gadgets we have come to take for granted. Businesses in the sector supplying components to the engineers and designers need to be incredibly proactive and innovative in their R&D and product development work to keep pace. But the value

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New horizons in the Far-East for commercial aerospace

June 23, 2015

After a week of frantic high-level meetings, eye-catching flying displays and ego-boosting civil aircraft order announcements the 2015 Paris Airshow came to a close on Sunday. During the show, representatives from the Sichuan Provincial Government and Deyang Municipal People’s Government of China created one of the larger stories of the week, as they revealed plans

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The  plane

Just one speaking slot left at the Pinnacle Press Summit

June 17, 2015

presssummit blog

30+ of Europe’s most highly esteemed electronics writers will once again converge on Munich this October Pinnacle Press Summit proves most cost-effective method for meeting editors/journalists from the region’s leading high-tech titles Securing impressive press coverage with only a small investment of time and budget Since the costs associated with staging press conferences and press

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Another Google update that puts content in focus

May 29, 2015

There’s no denying that the Google search engine is a spectacular achievement. Its ability to sort through vast amounts of information at blistering speed and index the almost limitless amounts of data on the web is mind blowing. There’s is, however, still a significant problem. They know there’s a problem, and with Google’s performance to

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Content Markerting

Still struggling to justify the move to a mobile website?

May 14, 2015

social-network-communication-in-the-global-mobile-networks_Myf9fisu

If there’s one thing we can be sure about, it’s that the pace of change in the IT industry and, in particular, the Internet, isn’t going to slow down soon. If you can remember a few years back when Apple released the iPhone, it was entering a marketplace that everyone thought was already completely saturated.

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Advertising ROI in a digital age part 2

May 5, 2015

In our previous post, we’ve established that advertising does work – even if it can be difficult to track results effectively. Advertising forms part of a key branding exercise. It helps prospective buyers gain knowledge of a company prior to even have a need for its products or services. It helps decision-makers form an informed

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Return on Investment

Advertising ROI in a digital age

April 23, 2015

Businessman Notepad Roi Word Concept

Traditional advertising, including the print format, can be seen as a drain on company resources rather than a investment. A few years ago Lord Alan Sugar quipped he had written many books about advertising: “…cheque books, that is,” he famously said with a wry smile. In a fast-changing media landscape, gone are the bingo cards

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