New horizons in the Far-East for commercial aerospace

June 23, 2015

The  plane

After a week of frantic high-level meetings, eye-catching flying displays and ego-boosting civil aircraft order announcements the 2015 Paris Airshow came to a close on Sunday. During the show, representatives from the Sichuan Provincial Government and Deyang Municipal People’s Government of China created one of the larger stories of the week, as they revealed plans

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Just one speaking slot left at the Pinnacle Press Summit

June 17, 2015

presssummit blog

30+ of Europe’s most highly esteemed electronics writers will once again converge on Munich this October Pinnacle Press Summit proves most cost-effective method for meeting editors/journalists from the region’s leading high-tech titles Securing impressive press coverage with only a small investment of time and budget Since the costs associated with staging press conferences and press

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Another Google update that puts content in focus

May 29, 2015

There’s no denying that the Google search engine is a spectacular achievement. Its ability to sort through vast amounts of information at blistering speed and index the almost limitless amounts of data on the web is mind blowing. There’s is, however, still a significant problem. They know there’s a problem, and with Google’s performance to

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Content Markerting

Still struggling to justify the move to a mobile website?

May 14, 2015

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If there’s one thing we can be sure about, it’s that the pace of change in the IT industry and, in particular, the Internet, isn’t going to slow down soon. If you can remember a few years back when Apple released the iPhone, it was entering a marketplace that everyone thought was already completely saturated.

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Advertising ROI in a digital age part 2

May 5, 2015

In our previous post, we’ve established that advertising does work – even if it can be difficult to track results effectively. Advertising forms part of a key branding exercise. It helps prospective buyers gain knowledge of a company prior to even have a need for its products or services. It helps decision-makers form an informed

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Return on Investment

Advertising ROI in a digital age

April 23, 2015

Businessman Notepad Roi Word Concept

Traditional advertising, including the print format, can be seen as a drain on company resources rather than a investment. A few years ago Lord Alan Sugar quipped he had written many books about advertising: “…cheque books, that is,” he famously said with a wry smile. In a fast-changing media landscape, gone are the bingo cards

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Five things you should do at a trade show

April 10, 2015

After the success of my previous blog post, five things you should never do at a trade show, I’ve received a lot of requests to list the five things I believe you should do at a trade show. Limiting these suggestions to a ‘top five’ is challenging. There is no one-size-fits-all because what’s best for

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embeddedworld

So you don’t think your B2B website needs to be mobile friendly? Think again…

March 24, 2015

hand holds touch screen mobile phone streaming images

While most B2C consumer-oriented companies have come round to the importance of providing a good user experience on phones and tablets, the B2B technology and engineering sectors have been a little slower. This is partly because many of businesses are yet to consider mobile when developing their websites. It is also down to assumptions that,

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Google may be about to warn people about slow websites

March 13, 2015

Google announced a long time ago that the speed at which your website loads will be a factor that affects its position in the rankings. This makes sense when you consider that they want to give the best experience to their users. If you find a website in the results and when you click on

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Fast and slow progress loading bar

Don’t fret too much over Facebook?

March 10, 2015

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Latest insights on B2B Facebook usage from Germany In our January blog we asked the question: “Is Facebook worthwhile for tech and engineering companies?” and established that engagement or two-way-communication and provision of value is key. Read this blog. Conversely, research data coming from Germany suggest expecting two-way is a no-way in B2B Facebook marketing.

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