[archives]

  • SEO is dead, long live content marketing and digital PR
  • Nielson study on content marketing shows tech PR has a massive role to play
  • How can an email cost you $1 million?
  • 5 TED talks to inspire the PR and marketing professional
  • Google drops author pictures – did they ever really matter?
  • Facebook’s psychology experiment – a step too far or just the industry norm?
  • Lost in translation: product naming in a connected world
  • Making the most of Electronica
  • Latest Google update decimates PR newswire search engine visibility
  • Google+ hit, miss or misunderstood?
  • Duplicate content – a guide for dummies
  • Both B2B customers and Google value technology PR – shouldn’t you?
  • Google’s Panda 4 – what does it mean for content marketing?
  • Why crisis communication sends us all a-Twitter
  • What can a technology PR agency do for me?
  • Native advertising – what is it, and why should you care?
  • To SEO or PPC? that is the question…
  • Identify a year’s content in just one hour
  • How to hijack your competitor’s media coverage
  • What’s the future of marketing?
  • There’s no business like show business…
  • Why marketing may no longer matter
  • Why email marketing is 40 times as effective as social media
  • How to write a great positioning statement
  • Adding gloss to your brochure writing skills
  • Make the most of marketing with LinkedIn
  • Tailoring media messages to maximise story potential
  • Google updates Page rank – should you be bothered?
  • How to Make Content Marketing Work for Your Business
  • Highlights From the 2013 Elektra Awards
  • The No-Nonsense Guide to Publishing a Magazine
  • It’s a fact, editors like PR agencies
  • Munich Press Summit Attracts Record Attendance
  • Pinnacle Clients Honoured at BEEA 2013
  • Pinnacle's European Electronics Press Summit 2013 Gets Under Way
  • How to Ensure ROI From Exhibition Sales Leads
  • How to get the most out of your trade exhibition
  • The Evolution of Influence in the Life Sciences
  • Elektra Awards shortlist announced
  • 10 grammatical errors that can undermine your technical writing
  • Award Nomination Haul for Pinnacle Clients at British Engineering Excellence Awards
  • Technical PR: Think global – act (and translate) local
  • Exhibiting at a trade show? Get the most from pre-event PR
  • Let’s hear it for press conferences
  • A simple guide to optimising your youtube uploads
  • Can PR really work for engineering and industrial businesses?
  • How to Maximise the Impact of Your Marketing Campaigns with Targeted Promotional Goods
  • Writing for a Technical Audience with Perfect Sentence Structure and Pace
  • Infographic – The Definitive Guide to Social Media Sites for Engineers
  • The Key to Effective Crisis Communications
  • Don’t get lost in translation, use a multilingual PR agency
  • How to Create a Technical Podcast
  • When it comes to integrated marketing for rail ensure ‘you mind the gap’
  • How a Technology PR Agency Can Meet the Needs of Today’s B2B Editor
  • Technical PR agencies – They’re not so bad…
  • Writing Press Releases: Beware of the Term “Market Leader”
  • How to Avoid Common Mistakes With Commas
  • More on What Editors Want
  • The Role of the Trade Press in a Media Rich World
  • Penguin 2.0: What it Means and What You Should Do
  • Writing engaging company newsletters for technical audiences
  • The power of “why?” when marketing to scientists
  • A 12-point plan to irritate an editor
  • How to write an opinion piece for technology markets
  • Pinnacle presents marketing strategy ideas at Silicon Roundabout
  • Getting The Most From Trade Press Interviews
  • Technical SEO Strategy to Change Due to Million Short Search Tool?
  • What Editors Want From a Press Pack
  • The Secrets of Technical Writing for Translation
  • How to Create a Great Technical Video for Engineers
  • Ensuring Your Organization has an Effective Policy for Social Media Engagement
  • YouTube Video Advertising: why the second largest search engine can help tech marketing campaigns
  • How to increase your tech press release coverage
  • 10 Great Tips for Writing Effective Case Studies
  • Everything you need to know about successful lead generation
  • Reed Closes EPN After 40 Years
  • French Language Magazine Addresses Embedded Market
  • New Editor for Electronic Specifier’s Product Book
  • How to get the best return from a press release headline
  • Free Press Release Distribution Websites
  • Research reveals increasing move to social and online resources by engineers
  • Choosing the Right Keywords for SEO and Pay Per Click
  • The Definitive Guide to Social Media for Engineers
  • How to write a perfect technical press release
  • Penguin 2.0. Everything is Changing Again – Or is it?
  • B2B marketing communications and PR: in-house or outsource?
  • 5 Giveaways That Will Grow Your Email List
  • PPC pt 3: Getting the most from your e commerce site
  • PPC pt 2: Dynamic landing pages
  • PPC pt 1: Why don’t companies fully understand Pay Per Click (PPC)?
  • PPC pt 1: Why don't companies fully understand Pay Per Click (PPC)?
  • 75 Great content ideas for Your Social Media Marketing
  • Do You Need a Social Community Manager?
  • Disavow tool in Google
  • Want more leads? Your business needs SEO
  • How to get the most value from your industry exhibitions – Pt 3
  • How to get the most value from your industry exhibitions – Pt 2
  • How to get the most value from your industry exhibitions – Pt 1
  • Five Star at Elektra Awards
  • FTDI Wins Industry Award in Italy
  • YouTube, a Must For SEO Efforts
  • When is the Best Time to Tweet?
  • JOBS: Account Director and Account Manager with salary up to £75,000
  • MM, MEMS & NANO Live UK: Coming Soon
  • MM, MEMS & NANO Live UK: Coming Soon
  • The Engineer to Close Print Version of Publication
  • And in at Number 10…Pinnacle Celebrates PR Week Top 40 Tech Agency Ranking
  • Social Media Strategies for the Industrial Sector
  • Make Your Submission for the Education Support Award at the Elektras 2012
  • How the Cookie Law Crumbles: ICO Relax EU Privacy Policy
  • More Proof that Engineers are Social
  • Pinterest vs. Facebook: Which one sells?
  • Pinnacle’s Mike Green Completes Paris Marathon
  • Pinnacle's Mike Green Completes Paris Marathon
  • Trade Shows – Live or Let Die?
  • Pinnacle’s Mike Green Running Paris Marathon For Water Aid
  • Pinnacle's Mike Green Running Paris Marathon For Water Aid
  • Why Your Website Should Be Mobile Friendly
  • Is building ‘awareness’ a waste of time?
  • How to Increase Your Website Traffic By 30%
  • Do You Know Your Company’s Social Media Maturity?
  • Pinterest: Social Media’s Latest Pin-up
  • Is Your Website Breaking the Law?
  • Can eBooks Meet Changing Social Demand?
  • How to survive at exhibitions
  • Internet Explorer, Google Chrome or Mozilla Firefox, which one to choose?
  • Elektronik Industrie under new leadership
  • PR is more than tactics, Innovation is Key!
  • Guardin’ against errors
  • David Cameron: In the Thick of it – UK Design & Manufacturing
  • David Cameron: In the Thick of it – UK Design & Manufacturing
  • The Internet Goes On Strike Over Anti-Piracy Law
  • Beam me up now, please…
  • Who wants a future proof TV?
  • As wind turbines play up remember that energy demand is being addressed from both ends!
  • Change in World Order: Italy Looks to Supplant Germany as Number One in Solar Power Deployment
  • How to Get 77% More Exposure From Your Press Releases
  • Pain-free PR – Know Your Onions!
  • Top 20 Semiconductor Suppliers for 2011 Announced
  • Google’s Secure Search Update Met With Suspicion
  • No Double Dip at the Advanced Engineering Show
  • 5 Tips For Writing Tweets That Get Noticed
  • Presentations at Pinnacle Summit
  • Coffee Break at Press Summit
  • Pinnacle Marketing’s European Electronics Press Summit 2011 Gets Under Way
  • Pinnacle Marketing's European Electronics Press Summit 2011 Gets Under Way
  • Pinnacle Welcomes Editors With Pre-Summit Dinner
  • A Big Thank You from the Pinnacle Half Marathon Team
  • 5 Tips For Social Media Success
  • 3 Email Marketing Mistakes You Should Avoid
  • Design Engineer Survey Results: Linkedin Most Popular Social Network
  • 3 Tips for Planning a Global Social Media Strategy
  • Pinnacle Marketing to Run Royal Parks Foundation Half Marathon
  • Pinnacle Marketing Expands Operations with new London Headquarters
  • The Yin and Yang of Social Media for Technology Businesses
  • Are Niche Social Networks The Future?
  • 3 Ways To Re-use Old Blog Posts
  • Do Engineers Use Social Media? Our Survey Says YES!
  • To Follow Or Not To Follow?
  • Listen. Look. Engage. Stop. The Road Safety Rules of Social Media.
  • 6 Ways to Improve Your Website Conversion – Part 2
  • 6 Ways to Improve Your Website Conversion – Part 1
  • How Big the Internet Really Is
  • Who Says Engineers Don’t Do Social Media?
  • Who Says Engineers Don't Do Social Media?
  • 5 Typos That Really Annoy Us…
  • Google Analytics Releases Global Data – What Does It Reveal?
  • Pinnacle Takes Media On Sandvik Coromant’s ‘Road to Success’
  • Social networks popular with engineers?
  • The real new media are not what you think
  • Cost in Translation
  • Are We Losing Our Freedom to Tweet?
  • Social Media Account Director Career Opportunity
  • The Clearer Your Communications Are, The Better
  • LinkedIn or Facebook for B2B Marketing?
  • Google Joins the Social Club
  • Facebook’s Botched Facelift for Pages
  • Junior PR Account Executive/Administrator – Italian Speaker
  • How can I maximize my marcom ROI?
  • Electronic Buyer’s News returns as an online publication, ‘EBN’, a resource for supply chain management
  • EE Times and EDN join forces
  • German electronics print publishing declines
  • Introducing ‘Google Instant’, Google’s new search interface
  • Introducing 'Google Instant', Google's new search interface
  • Video moves from luxury to necessity
  • Lead Generation: making the most of existing content
  • UK Government spends £6million on AdWords – oh dear oh dear
  • Is there really a need for more social networking sites?
  • iPhone aerial problem fixed by software – hmmm
  • Elektronik geht nach Indien
  • Facebook marketing: a beginner’s guide
  • Facebook marketing: a beginner's guide
  • Don’t mention the World Cup or the Olympics
  • Don't mention the World Cup or the Olympics
  • Lucky 13th tech spot for Pinnacle according to PR Week
  • Microsoft gives way to Apple
  • Are you one of the 66% with no social media strategy?
  • 50th Anniversary of the LASER
  • Engineering and Electronics Awards: additional opportunities
  • Electronics Weekly launches new video and TV channel
  • In it to win it: registration deadlines for 2010 Electronics awards
  • Follow Pinnacle on LinkedIn
  • Vive La France
  • Pinnacle once again Europe’s top electronics technology PR agency
  • Electronic Specifier appoints editor
  • EE Times extends conference portfolio
  • New embedded systems magazine launches
  • ESC goes green
  • Embracing new media can save the old
  • Is inbound or permission marketing the future for technology PR?
  • Any ideas?
  • Happy Birthday.com
  • From apple to Apple
  • PresseEcho.de, als kostenloser online Presseverteiler
  • Advertising tipping point
  • Who owns the Twittersphere?
  • And it’s not even April 1st yet
  • And it's not even April 1st yet
  • Embedded World is largest ever
  • New editor for Automazione Oggi and Fieldbus & Networks
  • New editor for Automazione Oggi and Fieldbus & Networks
  • EETimes to have major redesign and Electronic Buyer’s News to return
  • EETimes to have major redesign and Electronic Buyer's News to return
  • Lack of advertising leads to another magazine failure
  • Embedded Systems Design Europe hits the ether
  • Technical blogs sell more products
  • Pay Per Click Advertising – You’re not fired…
  • Technology Journalists have a commercial mind
  • Dominating the front page of Google