How to turn your print advertising into a lead generation machine

December 16, 2014

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By now you know that SEO is dead and that you need to produce engaging technical content that people will find and share. And all that is working like a well oiled machine? Great! But once you are generating all that extra traffic from a strong technical content marketing program you hit the next hurdle.

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The press release is dead – long live the press release

December 11, 2014

Press releases have been around for a long time. They used to turn up in paper form on the desks of editors who’d quickly scan through them to find the few that would make it to the magazine or newspaper that day or month. They had to be newsworthy, relevant and timely in order to

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How to unravel the buying journey for online B2B purchases

December 2, 2014

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Digital channels have opened a door of additional opportunities for companies to target customers but the multitude of new channels has made tracking and managing the buying journey complex. An empowered customer nowadays researches online, asks friends for purchase advice and searches for independent and expert reviews. Before making an online purchase decision, he/she may

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Common mistakes that reduce the value of PPC campaigns

November 27, 2014

The PPC customer journey: generate more effective conversions. There can be no doubting the success Google Adwords pay-per-click (PPC) campaigns can deliver. For companies who want to feature high on Google searches and capture live search leads, it can be a very profitable way of advertising and capturing sales leads for instant conversion. However, a

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LinkedIn: from CV platform to publishing powerhouse

November 25, 2014

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When LinkedIn first emerged, it was viewed as little more than an online CV platform that could be used to connect with prospective employers. The network started to spread it’s arms and pushed for greater things. Pushing the idea of pages, and groups, it turned into a professional forum. As membership rose, so did the

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How to create €8k with a single product review

November 19, 2014

If you have consumer products you want to promote, there are a number of ways to establish them in the marketplace – and one of those is to try to organise third-party product reviews. Research by Google has shown that consumer tech customers generally visit between 14 and 21 different sources of information about any

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Isn’t technical PR just normal PR with a few added bytes?

November 12, 2014

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Ahhh, the old “marketing is marketing is marketing” gambit. PR is a difficult subject to explain at the best of times, but if you try to segment it down into areas of expertise, it gets even more complex when really, it should make it easier. For example, if you were a grocer (let’s think small

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Google Penguin gets an update, and all seems calm…

October 31, 2014

It’s become quite the thing these days to spread fear and loathing about Google’s impending updates to its algorithm. For a few years now the SEO world has been running scared as they try to work out whether what they’ve been doing is “good” or “bad” in the eyes of the world’s largest search engine.

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Google rankings are meaningless without PR

October 23, 2014

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93% of all B2B sales start with a web search, and this has led millions of companies to engage in search engine marketing (SEM) activities. Companies invest fortunes in search engine optimisation (SEO) and pay-per-click (PPC) advertising so that links to their website pages are ranked as highly as possible in search engines such as

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