Archive for April, 2010

Follow Pinnacle on LinkedIn

Yes it’s not a typo, I didnt mean to write Facebook! A new facility has been introduced allowing LinkedIn members to follow companies. And with nearly 70 million professionals registered, that’s a lot of potential!

Following a company on LinkedIn will get let you see new starters and leavers as well new job opportunities and company profile updates.

It’s a bit basic at the moment but you can be sure things will grow and expand pretty quickly.

It is extremely simple to follow a company so why not follow Pinnacle Europe’s leading technology pr company for the electronics industry.

Vive La France

For one of the most important markets in Europe, France has long been relatively under served with specialist electronics trade media. This situation has been exacerbated during the past year by the loss of two of the three main publications owing to merger and closure.

Now the tide may be turning.  Recently Electronic Specifier followed the launch of its pan-European, English language, digital magazine with a French language equivalent.  Following close on its heals, European Business Press and Thomas Industrial Media are due to publish a new title, Electronique Composants & Instrumentation (ECI), that will appear six times a year as a printed and digital magazine.  There will also be an email newsletter and associated website, www.electronicselect.com (not yet live at the time of writing this).

Eagle-eyed readers may notice a similarity in the name to CIE, the long-running French monthly that was rebranded EPN France before its closure last year.  They will recognise an even closer similarity between the magazines’ editors because ECI will be run by Alain Dieul, who edited the previous publication.

We wish ECI well.  More information on the forthcoming publication can be obtained by downloading the media kit here.

Slide 3

www.electronicselect.com

Pinnacle once again Europe’s top electronics technology PR agency

According to PR Week’s 2010 Top 150 PR Consultancy Rankings, Pinnacle Marketing is the UK’s largest technology PR agency for the electronics sector for the third year running.

In a year that saw some of the competition fall out of the Top 150, Pinnacle moved from the 110 slot to number 101 and according to the figures within our niche we are now three times larger than our nearest competitor.  While no similar figures are available across Europe, we firmly believe that this year’s rankings mean Pinnacle Marketing remains the largest specialist electronics PR agency in Europe.

Electronic Specifier appoints editor

Electronic Specifier has appointed an editor for its recently-launched, pan-European digital magazine.  John Taylor will be familiar to many having spent over 20 years in editorial and PR roles within the electronics industry.  He edited the UK titles Electronics Times and What’s New in Electronics as well as, more recently, a stint in charge of Electronics.

EE Times extends conference portfolio

The news that EE Times Group has acquired DesignCon, the annual Silicon Valley conference on electronic design, provides us with a timely reminder.  Although the trend in marketing communications is overwhelmingly towards virtual communities – and addressing them via social media – there is still a demand for ‘real’, direct, face-to-face communication.  Publishers, who are struggling to find new business models that generate revenue from online media to the level that print used to do, recognize this fact.  Consequently, they are investing in exhibitions and conferences.

If there is a lesson to be learned, it is that marketers are not following a simple, linear progression from real to virtual activities.  Rather, there remains a complex set of tools from which we must select the correct one for our current purpose.  So, same as it ever was.

New embedded systems magazine launches

Bucking the current trend, Cassidy Publications has launched a new digital magazine focused on embedded software development, and single- & multi-core microprocessors and microcontrollers.  Emcore Magazine will be published monthly and will contain news and articles covering processor-centric developments within the industry.

Emcore’s founder and publishing editor is Philip Ling, well known in the electronics industry following his years spent with New Electronics and Embedded System Engineering.  He plans to launch further focussed titles during 2010.

ESC goes green

The Embedded Systems Conference (ESC) Silicon Valley will be slightly different for exhibitors and journalists when it opens in San Jose on April 26. As the organisers describe it, the Press Office has gone ‘green’.  That is, there will be no paper press packs at ESC.  Instead there is an online press office.

Saying you are going paperless might seem a little like announcing that you have installed mains electricity (you mean you weren’t before?) but exhibitions have remained the last bastion of the paper press release.  Much to the chagrin of visiting editors whose trek around the hall was made slightly more tiring with every piece of news gathered.

Pro-active technology PR agencies have been supplying news digitally to journalists at shows for many years but, where there is a ‘paper’ press office, exhibitors often feel obliged to double up, printing reams of physical material as well.  Now, officially freed of this burden, everybody wins.  Meanwhile, companies can concentrate on how to maximise media coverage success around their exhibition presence.