One of the best ways to capture new subscribers to your email newsletter and consequently new leads is to give something away for free. Everybody loves a freebie, and so long as you make it relevant and of value to your market, people will be much more obliging in giving you their email address in exchange.
The giveaway that you offer doesn’t have to be expensive either. Here are 5 giveaway ideas to encourage people to sign up for your newsletter:
eBooks. Probably one of the most popular online giveaways, an eBook is essentially a downloadable PDF which can be a white paper or a short report concerning key issues in your industry.
How to Guides. A simple, easy to follow tutorial that guides someone through a relevant process or even a checklist that helps to inform a decision is the kind of bite-sized content that many people find really useful.
Video or Audio. Record an interview with a well-known authority in your industry or one of your own members of staff and then make it available to anyone who signs up to your mailing list. You could even provide a written transcript of the interview too.
Smartphone Apps. Creating a simple smartphone app can be relatively inexpensive. Build one that your market would find useful and encourage sign ups in exchange for a free download. Not only will this help grow your list it will also keep your business front of mind for your customers by putting your brand on their smartphones.
Presentation Slides. If you have recently given a presentation at a trade show or other event, don’t let the slides go to waste. Turn your Powerpoint into downloadable content so those people who couldn’t attend can still benefit from your presentation.
Did we miss any other giveaways that can be used to grow your email list? Post your ideas in the comments box below.
With a first class honours degree in Multimedia Communication, Matt has a strong background in web design and on-line marketing and has spent a significant part of his career helping businesses achieve their on-line goals. His role at Pinnacle is largely focused around managing search engine, social media and content marketing campaigns designed to increase web traffic, generate sales leads and maximise conversions.