Google updates Page rank – should you be bothered?

December 12, 2013

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One of the metrics that many SEOs seem to obsess about is ‘Page rank’, often shortened to “PR” and it’s a number that has managed to gain an almost mythical status amongst the Internet marketing set. You can view the “PR” value of your site and indeed any of the pages on your site by

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A simple guide to optimising your youtube uploads

August 23, 2013

As we wrote before in a previous blog post, YouTube is the second largest search engine. The thing is many people just upload a video and don’t think about the finer points of getting it found in search results. That’s almost certainly why in many searches videos just don’t come up. However there is a

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Infographic – The Definitive Guide to Social Media Sites for Engineers

August 12, 2013

Trying to convince engineers that social media is a good idea can be tough, but whatever your industry is, not jumping in and making the most of what the Internet has to offer could mean you’re missing out on a lot of contacts, customers and great information. So, to make it easier we created this

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Penguin 2.0: What it Means and What You Should Do

June 19, 2013

Following on from Google’s Penguin update which was rolled out last year and which had devastating effects on many websites’ rankings across the Internet, Google has now introduced its latest algorithmic weapon in the war against web spam – Penguin 2.0. Prior to its release, we talked about this update in an earlier blog post

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Technical SEO Strategy to Change Due to Million Short Search Tool?

May 9, 2013

There has been quite a lot of media interest recently in the Million Short search tool (including it being featured on BBC News’ technology programme Click a few weeks ago). Described as a ‘discovery engine’, Million Short basically allows the user to eliminate the top sites from their search (this can be the first million,

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Choosing the Right Keywords for SEO and Pay Per Click

January 28, 2013

Every business wants to attract more web traffic, but it should not be all about increasing the number of visitors your website receives. It may seem counter intuitive but you need to be just as concerned with the type and quality of visitors you attract as this is more significant when it comes to converting these

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How to write a perfect technical press release

January 11, 2013

With so many press releases and case studies ending up online, writing for the press should both catch the eye of editors and be aimed at improving your Google rankings. Writing in the right way will ensure all your output is web-savvy as well as being suitable for use in the printed and online outlets.

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Penguin 2.0. Everything is Changing Again – Or is it?

January 7, 2013

Matt Cutts has said that Penguin 2.0 will be “jarring and jolting!” (some commentators say it has already been implemented and that nothing actually happened). And that, of course, is on top of the 17 Panda content updates and Penguin 1.0, as we should now call it. In addition there was the exact match URL

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PPC pt 3: Getting the most from your e commerce site

December 10, 2012

In the third part of his article on PPC , Ian Jarrett, Account Director at Pinnacle looks at setting up an e commerce site —- Have a relevant page within your e commerce site This is probably the best area to drop them to if you want customers to self-serve and delivers the best ROI

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PPC pt 2: Dynamic landing pages

December 3, 2012

In the second part of this article on PPC , Ian Jarrett, Account Director at Pinnacle looks at dynamic landing pages.  —-  Dedicated dynamic landing pages: When you journey anywhere you want to ensure that you land in the right place, it’s exactly the same with PPC.  Once the searcher has clicked you need to

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