SEO is dead, long live content marketing and digital PR

July 29, 2014

Search engine optimization

We were recently asked by the Guardian to provide comment about search engine optimisation (SEO) and the impact that search engine algorithm changes were having on industry practice. The full article by Natasha Clark can be found here. The clear conclusion from all contributors was that the old SEO practices of link building were dead,

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Google drops author pictures – did they ever really matter?

July 9, 2014

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For years now it has been pretty much standard practice to embed pictures within any content you create in order to give a bit of impact and to explain complex principles. Pictures on websites have also been used extensively in order to portray certain emotions. For example, a healthy living website will have a “lifestyle”

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Latest Google update decimates PR newswire search engine visibility

June 18, 2014

  In a recent post, we discussed how the update had targeted sites that Google perceives to contain ‘low quality and thin content’ and had seriously affected eBay’s search engine rankings. These latest statistics show that the update is likely to have a particularly profound effect on the way some PR agencies work in terms

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Mobile News

Google+ hit, miss or misunderstood?

June 10, 2014

Google+ hit, miss or misunderstood

To date Google+ has 300 million ‘active’ users. However, unlike Facebook and Twitter, Google’s definition of ‘active’ users covers members that use any one of its services – for example, YouTube, Gmail and Android - rather than just Google+. Considering the significant importance the Google search engine places on content, and how current features of Google+ such as the

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Duplicate content – a guide for dummies

June 3, 2014

Duplicate content. Every time someone mentions those words to me I shiver as I wonder what’s going to come next. Usually it’s tale about how everything on the page should be different to anything else, all content should be put through CopyScape to check it and if any words even appear to be in the

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Cloning content is for dummies

Google’s Panda 4 – what does it mean for content marketing?

May 23, 2014

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Google has been rolling out updates for its algorithm since it started in the search engine world way back in the late 1990s. They make these changes because they’ve either worked out a way of interpreting websites and search queries better or they’re attempting to stop people “gaming” the system through spammy tactics. It’s estimated

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To SEO or PPC? that is the question…

May 1, 2014

It is well known that over 90% of b2b purchases start with a web search, but with the changes to the Google algorithm, people are re-evaluating the best ways to be found on the web. The simple answer to being found used to be search engine optimisation (SEO) because Google pay per click (PPC) sponsored

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search in the network

Google updates Page rank – should you be bothered?

December 12, 2013

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One of the metrics that many SEOs seem to obsess about is ‘Page rank’, often shortened to “PR” and it’s a number that has managed to gain an almost mythical status amongst the Internet marketing set. You can view the “PR” value of your site and indeed any of the pages on your site by

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A simple guide to optimising your youtube uploads

August 23, 2013

As we wrote before in a previous blog post, YouTube is the second largest search engine. The thing is many people just upload a video and don’t think about the finer points of getting it found in search results. That’s almost certainly why in many searches videos just don’t come up. However there is a

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Infographic – The Definitive Guide to Social Media Sites for Engineers

August 12, 2013

Trying to convince engineers that social media is a good idea can be tough, but whatever your industry is, not jumping in and making the most of what the Internet has to offer could mean you’re missing out on a lot of contacts, customers and great information. So, to make it easier we created this

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