Archive for the ‘Technical Magazines’ Category

PresseEcho.de, als kostenloser online Presseverteiler

PresseEcho.de als kostenloser online Presseverteiler unterstützt  Unternehmen, egal ob groß oder klein in der unverzichtbaren Presse- und Öffentlichkeitsarbeit (Public Relations) einfach, effektiv und kostengünstig.

Besonders Unternehmen des Mittelstandes können von solch geziehlten Maßnahmen einen großen Nutzen ziehen um potentielle Kunden auf entsprechende Angebote oder neue Produkte aufmerksam zu machen und somit gleichzeitig die Positionierung am Markt zu steigern. Jedoch reichen ein kostenloser Presseverteiler wie dieser und eine Pressemitteilung nicht aus. Eine integrierte Marketingkommunikationsstrategie ist erforderlich, welche regelmäßige Internetaktivitäten wie zum Beispiel  fachbezogenes Bloggen, stätiges Output an Pressemitteilungen oder  Suchmaschinenoptimierung (Search Engine Optimisation) beinhalten können. Schon ein kleines Budget pro Monat kann große Auswirkungen auf die Besucherzahlen  auf der eigenen Unternehmenswebseite haben und bei der Gewinnung von potentiellen Kunden helfen.

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Advertising tipping point

At the risk of teaching people to suck eggs a survey has been published that says we have reached the tipping point where companies are now spending more online than in print. Come on then B2B technical press what can we spend our technical advertising budgets on rather than page ads and banners?

New editor for Automazione Oggi and Fieldbus & Networks

Automazione Oggi and Fieldbus & Networks, magazines covering the Italian  factory automation market (published by Fiera Milano Editore) have a  new editor, Antonella Cattaneo, formerly editor of the same publishers EO News. Filippo Fossati is now editing EO News in addition to Elettronica Oggi.

Technorati claim 9FKUWDJTGU9J

EETimes to have major redesign and Electronic Buyer’s News to return

We could soon be seeing the return of an old name and the significant redesign of a current one, according to reports of a recent briefing by EE Times Group CEO Paul Miller. Research suggesting that supply chain issues are becoming increasingly significant in the minds of electronics engineers will lead the group to relaunch Electronic Buyer’s News as an online entity. At the same time, EE Times (in the US) will have a major site redesign aimed, among other things, at simplifying navigation and adding social media functions and rich media content. EE Times will also continue the process of clarifying its brand structure.

Lack of advertising leads to another magazine failure

What’s New in Mobile, the online product magazine for mobile communications, has ceased publication and the web site is suspended. Editor Laurence Marchini cited lack of advertising support as the reason for its demise. Laurence has time available for freelance work in the hi-tech and industrial sectors and can be contacted at whatsnewinmobile@gmail.com.

Embedded Systems Design Europe hits the ether

EE Times Group previously told us they were ceasing printed publication of Embedded Systems Design Europe in 2010 and replacing it with a new, digital version. The first issue has been published – in time for Embedded World, Nuremberg  - and looks good. It uses the nxtbook platform to deliver a full screen, landscape, digital magazine that is easy to read and navigate. Editor Colin Holland is inviting feedback from readers.