Ok so before I start, I am a real Apple fan and ordered the iPhone 4 as soon as it was announced. I got it on the first day and then O2 made me change my existing iPhone contract before they would give me the micro SIM, so now I don’t have unlimited data, but still have to pay the same price. To be honest if I had more time I would challenge that. It seems it is OK for O2 to change an existing contract but not me. Anyway I was drawn by the apparent problem with the aerials for WIFI, GSM and GPS built into the frame, but tried to replicate it and but didn’t happen to me. Although being an engineer could certainly see how wet hands could certainly change the characteristics of the aerials or worse still short them out. However it seems I am too clean cut, an article in Wired magazine shows some research that suggests it only happens to people with dirty hands! How that can be fixed by software is beyond me. It seems that when the things were tested Apple Engineers too had clean hands! Still it is a great phone, just a shame that this is probably what most people will remember about iPhone 4 in a couple of years.

It’s true; the laser celebrates its 50^th birthday this year. Surprisingly many people are unaware that LASER is an acronym for –Light Amplification by Stimulated Emission of Radiation. Words like laser and radar have so embedded themselves in our lexicon that their origins are all but forgotten until we are given a timely reminder.

In our jargon laden industry of ASIC, LEDs, FIFO and MIMO, it is important that we remain aware of the roots of these words, the functions that brought them into use in the first place, so that we are able to celebrate the advances these technologies make and give a nod to those who gave birth to these ideas in the beginning.

It might be tricky to navigate the field with all this jargon floating about, so who better to team up with than an electronics technology PR agency that is already familiar with the terminology and who understands its context and relevance?

Electronics Weekly has just announced a new section to its website: Electronics Weekly TV or EWEE TV, a brand new video channel. It’s been designed to bring together video materials which were already available on the EW site. This new channel is expected to complement nicely EW’s coverage of the electronics industry.

Other topic segments will be added over the next few weeks, with ‘Analogue’ being the next addition to the current ‘Power’, ‘Miscellaneous’, and ‘All’ categories. With research strongly pointing towards more web users embracing multimedia,  it will be interesting to see how this new platform develops.  To view the EWEE TV channel, visit http://www.electronicsweekly.com/static-pages/video-channel/