Embedded World coverage success

In order to maximise a client's investment in attending the Embedded World exhibition in Nuremberg, Pinnacle seeded stories in magazine preview features for the show and then arranged 18 editor briefings during the event. The immediate press coverage equated to an advertising expenditure of over 50,000 Euro and the interviews created a number of opportunities for contributed technical article placements, which the agency satisfied, extending media exposure across the following six months