PR support at Electronica results in 42 pages of editorial

International Rectifier

Objective: To maximize editorial coverage around Electronica

Strategy: PR support before, during, and after the show

 

Tactics:

  • Target pre-show editorial feature opportunities
  • Pre-place technical articles for coverage during and
    • immediately after show
  • Arrange CEO interviews at show
  • Arrange meetings with key press throughout the show
  • Use meetings to create further opportunities for technical
  • and opinion articles

 

Results:

  • 11 articles placed and appeared before/during show
  • IR featured in 13 exhibition previews
  • 32 press meetings during show
  • 42 pages of editorial coverage
  • 3 front covers