Launch of new technology delivers 33 pages of editorial coverage

Objectives

  • To launch and obtain sustained coverage for Toshiba’s Media embedded Processor (MeP) architecture
  • To re-inforce Toshiba’s position as an expert in the development of multimedia system-on-chip (SoC) solutions

Strategy: Planned and sustained PR programmed across all key European regions

Tactics:

  • Press conference at Embedded World
  • Generation of news and technology press releases
  • Generation of technical articles
  • Placement of articles in multiple geographic regions
  • Creation of guest editorial opportunities
  • Additional press interviews

Results:

  • 18 press conference attendees
  • 33 pages of editorial coverage
  • 11 article placements
  • 3 front covers
  • Sustained coverage over 6-month period