European press tour secures sustained coverage for 6 months

Objectives: Communicate company and strategy messages to key European press.
Establish CEO as key industry spokesperson.

Strategy: CEO press tour in Germany, Sweden and the UK

Tactics:

  • Meetings with key titles and analysts in target regions.
  • Create PR opportunities from AFDEC speaking engagement.
  • Prepare briefing kits and press material.

 

Results:

  • 20 pages of editorial coverage in German, Swedish, UK and pan-European titles.
  • CEO continuously appeared in media for 6 months.
  • Built platform for future tours.
  • Contributed to increased company awareness without high-profile advertising.