The authority and credibility that results from high-profile coverage in the technical and trade press makes PR one of the most effective marketing communications tools for any technology company. That's why, through our technical PR service, we guarantee our clients regular editorial - including front covers - in target publications throughout Europe, the USA and Asia.
Unlike many other agencies, Pinnacle offers much more than simple distribution of product releases. Our technical account teams plan and implement effective PR campaigns that include technical articles, case studies, news stories, corporate and opinion-based coverage, press interviews and features tracking. And, in the case of major company, technology and product announcements we also organize press conferences and press tours throughout Europe.

The well-established relationships that Pinnacle has developed with the technical and trade press means that we understand what individual journalists are looking for. What's more, we do not believe that clients should have to produce their own written material. Fully qualified account personnel can generate technically accurate, well-written editorial material from the rawest data and/or the shortest telephone or face-to-face briefings.

And to ensure that you can accurately gauge return on your investment, Pinnacle offers a variety of tools for measuring the effectiveness of its technical PR campaigns. Click here to find out more.

Contact us for more details on our comprehensive range of technical PR services.