Pinnacle offers a variety of tools for measuring the effectiveness of its technical PR campaigns.
Taking the data and analysis from our targeted press cutting service, Pinnacle's tools provide a variety of detailed measurements and can be tailored to meet each individual client requirement.
Pinnacle's PREVAL tool, for example, provides an accurate and quantifiable equivalent advertising cost (EAC) figure. Based on the volume of editorial generated, this figure clearly show how much media spend would be required to achieve the same coverage through advertising in the target publications
The PREQUAL tool provides a qualitative evaluation of coverage that goes beyond pure volume and EAC metrics. PREQUAL actually identifies the quality of editorial coverage based on a combination of factors including the agreed priority rankings of target publications, volume of coverage, and other information including position and use of photography.
Both of these tools can be adapted to deliver results by region, country, product group, and any other key evaluation criteria.
Contact us for more details on our comprehensive range of technical PR services. |
