The press release is dead – long live the press release

December 11, 2014

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Press releases have been around for a long time. They used to turn up in paper form on the desks of editors who’d quickly scan through them to find the few that would make it to the magazine or newspaper that day or month. They had to be newsworthy, relevant and timely in order to

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Google Penguin gets an update, and all seems calm…

October 31, 2014

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It’s become quite the thing these days to spread fear and loathing about Google’s impending updates to its algorithm. For a few years now the SEO world has been running scared as they try to work out whether what they’ve been doing is “good” or “bad” in the eyes of the world’s largest search engine.

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Google rankings are meaningless without PR

October 23, 2014

93% of all B2B sales start with a web search, and this has led millions of companies to engage in search engine marketing (SEM) activities. Companies invest fortunes in search engine optimisation (SEO) and pay-per-click (PPC) advertising so that links to their website pages are ranked as highly as possible in search engines such as

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Why your business needs SEO

October 3, 2014

PR is the key to SEO

Why Your Business Needs SEO! Research shows that 93% of B2B purchases begin with an Internet search. Instead of going to friends and colleagues for a recommendation or a referral, your customers are now going to Google to find products and services that will fulfil their requirements. If your website doesn’t feature prominently on page

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Holding your website to ransom – Google’s Wild Frontier

September 10, 2014

In April 2012 the SEO world was rocked by one of the biggest and most devastating updates in Google’s history of algorithmic changes. It ushered in a whole new SEO paradigm but some feared it could make things very tricky for website owners. Have those fears now come true?   The question of course was

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Secure sites secure Google rankings

September 2, 2014

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It’s very rare that you get an admission from Google that any one thing will affect your search engine rankings positively. Usually the company’s advice is along the lines of “just do some really good stuff and y’know, we’ll see”. Of course, for SEO companies this is problematic because they say they help you increase

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SEO is dead, long live content marketing and digital PR

July 29, 2014

We were recently asked by the Guardian to provide comment about search engine optimisation (SEO) and the impact that search engine algorithm changes were having on industry practice. The full article by Natasha Clark can be found here. The clear conclusion from all contributors was that the old SEO practices of link building were dead,

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Search engine optimization

Google drops author pictures – did they ever really matter?

July 9, 2014

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For years now it has been pretty much standard practice to embed pictures within any content you create in order to give a bit of impact and to explain complex principles. Pictures on websites have also been used extensively in order to portray certain emotions. For example, a healthy living website will have a “lifestyle”

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Latest Google update decimates PR newswire search engine visibility

June 18, 2014

  In a recent post, we discussed how the update had targeted sites that Google perceives to contain ‘low quality and thin content’ and had seriously affected eBay’s search engine rankings. These latest statistics show that the update is likely to have a particularly profound effect on the way some PR agencies work in terms

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Mobile News

Google+ hit, miss or misunderstood?

June 10, 2014

Google+ hit, miss or misunderstood

To date Google+ has 300 million ‘active’ users. However, unlike Facebook and Twitter, Google’s definition of ‘active’ users covers members that use any one of its services – for example, YouTube, Gmail and Android – rather than just Google+. Considering the significant importance the Google search engine places on content, and how current features of Google+ such as the

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