Another Google update that puts content in focus

May 29, 2015

Content Markerting

There’s no denying that the Google search engine is a spectacular achievement. Its ability to sort through vast amounts of information at blistering speed and index the almost limitless amounts of data on the web is mind blowing. There’s is, however, still a significant problem. They know there’s a problem, and with Google’s performance to

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Still struggling to justify the move to a mobile website?

May 14, 2015

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If there’s one thing we can be sure about, it’s that the pace of change in the IT industry and, in particular, the Internet, isn’t going to slow down soon. If you can remember a few years back when Apple released the iPhone, it was entering a marketplace that everyone thought was already completely saturated.

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So you don’t think your B2B website needs to be mobile friendly? Think again…

March 24, 2015

While most B2C consumer-oriented companies have come round to the importance of providing a good user experience on phones and tablets, the B2B technology and engineering sectors have been a little slower. This is partly because many of businesses are yet to consider mobile when developing their websites. It is also down to assumptions that,

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Google may be about to warn people about slow websites

March 13, 2015

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Google announced a long time ago that the speed at which your website loads will be a factor that affects its position in the rankings. This makes sense when you consider that they want to give the best experience to their users. If you find a website in the results and when you click on

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Enabling complex B2B sales with content marketing – how to be present in the moments that matter

February 2, 2015

I recently had the honour and privilege of going back to Cranfield University and presenting a keynote lecture to the Strategic Marketing MSc students. One reason why this was so special for me was that only a few years ago I was an MBA student at Cranfield and since then it had been one of

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To be succesful you need to be present in the moments that matter

The press release is dead – long live the press release

December 11, 2014

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Press releases have been around for a long time. They used to turn up in paper form on the desks of editors who’d quickly scan through them to find the few that would make it to the magazine or newspaper that day or month. They had to be newsworthy, relevant and timely in order to

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Google Penguin gets an update, and all seems calm…

October 31, 2014

It’s become quite the thing these days to spread fear and loathing about Google’s impending updates to its algorithm. For a few years now the SEO world has been running scared as they try to work out whether what they’ve been doing is “good” or “bad” in the eyes of the world’s largest search engine.

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Google rankings are meaningless without PR

October 23, 2014

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93% of all B2B sales start with a web search, and this has led millions of companies to engage in search engine marketing (SEM) activities. Companies invest fortunes in search engine optimisation (SEO) and pay-per-click (PPC) advertising so that links to their website pages are ranked as highly as possible in search engines such as

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Holding your website to ransom – Google’s Wild Frontier

September 10, 2014

In April 2012 the SEO world was rocked by one of the biggest and most devastating updates in Google’s history of algorithmic changes. It ushered in a whole new SEO paradigm but some feared it could make things very tricky for website owners. Have those fears now come true?   The question of course was

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Secure sites secure Google rankings

September 2, 2014

Google SSL(2)

It’s very rare that you get an admission from Google that any one thing will affect your search engine rankings positively. Usually the company’s advice is along the lines of “just do some really good stuff and y’know, we’ll see”. Of course, for SEO companies this is problematic because they say they help you increase

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