Holding your website to ransom – Google’s Wild Frontier

September 10, 2014


In April 2012 the SEO world was rocked by one of the biggest and most devastating updates in Google’s history of algorithmic changes. It ushered in a whole new SEO paradigm but some feared it could make things very tricky for website owners. Have those fears now come true?   The question of course was

Read more

Secure sites secure Google rankings

September 2, 2014

Google SSL(2)

It’s very rare that you get an admission from Google that any one thing will affect your search engine rankings positively. Usually the company’s advice is along the lines of “just do some really good stuff and y’know, we’ll see”. Of course, for SEO companies this is problematic because they say they help you increase

Read more

SEO is dead, long live content marketing and digital PR

July 29, 2014

We were recently asked by the Guardian to provide comment about search engine optimisation (SEO) and the impact that search engine algorithm changes were having on industry practice. The full article by Natasha Clark can be found here. The clear conclusion from all contributors was that the old SEO practices of link building were dead,

Read more
Search engine optimization

Google drops author pictures – did they ever really matter?

July 9, 2014


For years now it has been pretty much standard practice to embed pictures within any content you create in order to give a bit of impact and to explain complex principles. Pictures on websites have also been used extensively in order to portray certain emotions. For example, a healthy living website will have a “lifestyle”

Read more

Latest Google update decimates PR newswire search engine visibility

June 18, 2014

  In a recent post, we discussed how the update had targeted sites that Google perceives to contain ‘low quality and thin content’ and had seriously affected eBay’s search engine rankings. These latest statistics show that the update is likely to have a particularly profound effect on the way some PR agencies work in terms

Read more
Mobile News

Google+ hit, miss or misunderstood?

June 10, 2014

Google+ hit, miss or misunderstood

To date Google+ has 300 million ‘active’ users. However, unlike Facebook and Twitter, Google’s definition of ‘active’ users covers members that use any one of its services – for example, YouTube, Gmail and Android - rather than just Google+. Considering the significant importance the Google search engine places on content, and how current features of Google+ such as the

Read more

Duplicate content – a guide for dummies

June 3, 2014

Duplicate content. Every time someone mentions those words to me I shiver as I wonder what’s going to come next. Usually it’s tale about how everything on the page should be different to anything else, all content should be put through CopyScape to check it and if any words even appear to be in the

Read more
Cloning content is for dummies

Google’s Panda 4 – what does it mean for content marketing?

May 23, 2014


Google has been rolling out updates for its algorithm since it started in the search engine world way back in the late 1990s. They make these changes because they’ve either worked out a way of interpreting websites and search queries better or they’re attempting to stop people “gaming” the system through spammy tactics. It’s estimated

Read more

To SEO or PPC? that is the question…

May 1, 2014

It is well known that over 90% of b2b purchases start with a web search, but with the changes to the Google algorithm, people are re-evaluating the best ways to be found on the web. The simple answer to being found used to be search engine optimisation (SEO) because Google pay per click (PPC) sponsored

Read more
search in the network

Google updates Page rank – should you be bothered?

December 12, 2013


One of the metrics that many SEOs seem to obsess about is ‘Page rank’, often shortened to “PR” and it’s a number that has managed to gain an almost mythical status amongst the Internet marketing set. You can view the “PR” value of your site and indeed any of the pages on your site by

Read more

More »