Google Penguin gets an update, and all seems calm…

October 31, 2014

Slide1

It’s become quite the thing these days to spread fear and loathing about Google’s impending updates to its algorithm. For a few years now the SEO world has been running scared as they try to work out whether what they’ve been doing is “good” or “bad” in the eyes of the world’s largest search engine.

Read more

Google rankings are meaningless without PR

October 23, 2014

M

93% of all B2B sales start with a web search, and this has led millions of companies to engage in search engine marketing (SEM) activities. Companies invest fortunes in search engine optimisation (SEO) and pay-per-click (PPC) advertising so that links to their website pages are ranked as highly as possible in search engines such as

Read more

Why your business needs SEO

October 3, 2014

Why Your Business Needs SEO! Research shows that 93% of B2B purchases begin with an Internet search. Instead of going to friends and colleagues for a recommendation or a referral, your customers are now going to Google to find products and services that will fulfil their requirements. If your website doesn’t feature prominently on page

Read more
PR is the key to SEO

Holding your website to ransom – Google’s Wild Frontier

September 10, 2014

Boxer

In April 2012 the SEO world was rocked by one of the biggest and most devastating updates in Google’s history of algorithmic changes. It ushered in a whole new SEO paradigm but some feared it could make things very tricky for website owners. Have those fears now come true?   The question of course was

Read more

Secure sites secure Google rankings

September 2, 2014

It’s very rare that you get an admission from Google that any one thing will affect your search engine rankings positively. Usually the company’s advice is along the lines of “just do some really good stuff and y’know, we’ll see”. Of course, for SEO companies this is problematic because they say they help you increase

Read more
Google SSL(2)

SEO is dead, long live content marketing and digital PR

July 29, 2014

Search engine optimization

We were recently asked by the Guardian to provide comment about search engine optimisation (SEO) and the impact that search engine algorithm changes were having on industry practice. The full article by Natasha Clark can be found here. The clear conclusion from all contributors was that the old SEO practices of link building were dead,

Read more

Google drops author pictures – did they ever really matter?

July 9, 2014

For years now it has been pretty much standard practice to embed pictures within any content you create in order to give a bit of impact and to explain complex principles. Pictures on websites have also been used extensively in order to portray certain emotions. For example, a healthy living website will have a “lifestyle”

Read more
hijack-media-coverage

Latest Google update decimates PR newswire search engine visibility

June 18, 2014

Mobile News

  In a recent post, we discussed how the update had targeted sites that Google perceives to contain ‘low quality and thin content’ and had seriously affected eBay’s search engine rankings. These latest statistics show that the update is likely to have a particularly profound effect on the way some PR agencies work in terms

Read more

Google+ hit, miss or misunderstood?

June 10, 2014

To date Google+ has 300 million ‘active’ users. However, unlike Facebook and Twitter, Google’s definition of ‘active’ users covers members that use any one of its services – for example, YouTube, Gmail and Android - rather than just Google+. Considering the significant importance the Google search engine places on content, and how current features of Google+ such as the

Read more
Google+ hit, miss or misunderstood

Duplicate content – a guide for dummies

June 3, 2014

Cloning content is for dummies

Duplicate content. Every time someone mentions those words to me I shiver as I wonder what’s going to come next. Usually it’s tale about how everything on the page should be different to anything else, all content should be put through CopyScape to check it and if any words even appear to be in the

Read more

More »