Technical PR Campaigns
Through our technical PR service, we guarantee clients regular editorial coverage - including front covers - throughout Asia, Europe and the USA.
The success of our PR campaigns is underpinned by our unique in-house magazine and features databases allowing us to accurately target individual editors at the right time with exactly the right material. What's more, we do not believe that clients should have to produce their own written material. Fully qualified account personnel can generate technically accurate, well-written editorial material from the rawest data and/or the shortest telephone or face-to-face briefings.
Technical Advertising Production
With excellent creativity, technical writing skills and award winning enquiry generation, Pinnacle has a proven track record of producing effective ads that meet the brief and that deliver leads. And of course we can produce in any language you need.
Media Planning and Buying
Pinnacle buys media in every region of the world. Our experience and buying power allows you to get the right spread of titles in the right countries at the right price. Use Pinnacle and you will get a clear unbiased opinion of the media rather than what they want you to believe.
Technical Brochures and Leaflets
We can produce a complete range of printed and electronic materials, from datasheet through complex brochures to interactive CDs.
Technical Direct Mail and Email
With access to up to date, proven opt-in lists throughout Europe we will deliver targeted, effective direct marketing solutions. And with response rates sometimes averaging over 20% you can be assured you'll get value for money and plenty of enquiries.
Websites and Search Engine Optimization
It’s a common fact that your website is your most important tool and the majority of engineers use Google as their first port of call. Pinnacle is very experienced in producing websites and making sure they rank well on all the search engines.
Technical Writing
Our focus on the electronics, computing and industrial sectors means we can quickly deliver high quality technical writing across a range of marketing communications activities. All the members of our technical writing team are qualified engineers with in-depth technical and market knowledge.
Technical Translation
Successful communication of your message demands accurate technical translation that takes into account local editorial, legal and cultural differences. That's why Pinnacle Marketing has in-house language skills plus a network of qualified technical translators focused on the electronics and hi-tech markets.
Press Cuttings
The technical and trade press are often too niche for the large press cuttings agencies, meaning that much of your hard-won editorial ends up being missed. Because of this, Pinnacle has created its own in-house press cuttings service to provide timely cuttings from the technical and trade press. With a reading list that spans many hundreds of titles, we can provide you with the cuttings and evaluation services that are tailored to your particular requirements and that clearly demonstrate the return on your investment.
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