Social Media - How relevant is it to engineers?

With Social Media becoming the marketing communications zeitgeist it is easy for companies to want to quickly jump on the bandwagon and potentially make a litany of huge mistakes; the internet is full of stories about 'blue chip' companies falling foul of armies of their potential customers. And to use a well worn phrase just because you get wet doesn't make you a scuba diver.

When it comes to our markets, research points to the fact that engineers use it, and we know they do from the work we have done with Premier Farnell on launching element 14 their social media platform, but many of them can't access it from work or don't even want to. Research says that well over 60% use forums but that 45% don't use any form of social media at all.

Social media needs to be part of your marketing mix even if you think it is a waste of time; why? Because it is indexed by search engines and if nothing else will get you traffic. You need to talk to an agency that knows the pitfalls in the market you operate in and how to get the most from these constantly evolving routes to your customers. You'll need an integrated strategy not just a kneejerk twitter stream!

Talk to Pinnacle's experts we've done it for other companies and know what will work for you even if it is nothing more than a search engine optimized press release.