Ghost written technical blogs specific for your technology and industry

Well written and executed Blogs address a number of objectives:

  • They can provide relevant and interesting information to readers that increases the ‘stickiness’ of a website and encourages return visitors
  • They provide an additional vehicle for promoting products and services
  • Because search engines attach a high weight to active Blogs that are focused and stay ‘on topic’ they can be used to boost a site’s search engine positioning
  • They can provide a forum for customers, prospects and other stakeholders to post comments and opinions and engage in a two-way conversation with a company

With this in mind Pinnacle strongly recommends that clients host a frequently updated Blog on each of their websites or microsites. Each Blog can be used to post thoughts, comments and opinions related to the target application area; re-promote relevant new product and technology announcements; and provide links to other information – for example application notes, presentations, videos or news stories running in the media - that visitors will find timely and useful.

When it comes to Blog generation the big challenges for most companies are finding personnel willing to commit to creating regular content. Pinnacle’s Blog Generation service addresses this challenge by not only providing the resource to write Blog content but also the industry expertise to propose what that content should be. Not only that, it can cost as little as E500 per month, so you can have a regularly updated technical blog for less than the price of a quarter page ad.

The service includes:

• Ongoing research into ‘hot topics’ in the chosen application or technology area

• Proactive proposal of ideas for Blog content based on industry knowledge

• Identification of complementary materials and other content to link to

• Creation of a pipeline of Blog content based on Pinnacle’s proposals and/or client-specific briefings (multiple posts can be written and approved at a time to reduce the overhead on personnel)

• Suggestions for suitable responses to comments posted on the Blogs