Technical PR

- Media and analyst relations 
- Guaranteed editorial in target regions 
- Proactive message & story development 
- Technical content generation, distribution and placement 
- Technical articles and case studies 
- Opinion, comment & thought leadership

Creating content and technical PR is key part of Pinnacle’s services and our campaigns regularly deliver ROI in excess of ten times.

Our media relations activities are based on an in-depth understanding of the requirements of print and online media outlets in Europe, the USA and Asia. Unlike other agencies that make press releases the backbone of a campaign we deliver high-profile editorial that ranges from technical articles and case studies to comment and opinion coverage that provides opportunities for clients to demonstrate real thought leadership. .

Whether it is media or analyst relations, Pinnacle’s aim is ‘to do a lot with a little’ so we minimise the workload for the clients. What's more, we do not believe that clients should have to produce their own written material. Fully qualified account personnel generate technically accurate, quality editorial content as well as blogs, comments and opinions from face-to-face briefings or even a short call. 

The success of our technical PR campaigns is underpinned by our unique in-house features programme and media outlet, blogger and analyst database that allows us to accurately target individual editors, bloggers and analysts at the right time with exactly the right material.