Technology PR for the electronics, industrial and telecommunications markets

Content creation and technology PR is at the heart of Pinnacle's client services and our campaigns regularly deliver returns on investment in excess of 10 times.

Our activities include

- Media and analyst relations 
- Guaranteed editorial coverage in target regions 
- Proactive message & story development 
- Content generation, distribution and placement
- Search Engine Optimized copy
- Creation and management of technical blogs 
- Articles and case studies 
- Opinion, comment & thought leadership

Our PR activities are based on an in-depth understanding of the requirements of print and online media outlets in Europe, the USA and Asia as well as industry specific blogs. We go far beyond the simple drafting and issuing of press releases by delivering valuable, high-profile editorial that ranges from deeply technical articles and case studies to comment and opinion coverage, awards submissions, round tables and other targeted activities that provide opportunities for clients to demonstrate true thought leadership. 

An analyst relations PR program is an increasingly important aspect of client public relations. Pinnacle has established contacts within the global analyst community and has extensive experience of arranging analyst briefings via phone or face-to-face - including making the most of analyst presence at key trade shows.

Pinnacle’s aim is ‘to do a lot with a little’ so that we can minimise the overhead for the clients. At the heart of our PR offering is an approach that combines creativity with a strategic focus on client objectives, while our multi-region capabilities maximise ROI through re-use of materials wherever possible. What's more, we do not believe that clients should have to produce their own written material. Fully qualified account personnel can generate technically accurate, well-written editorial content as well as higher level comments and opinions from the shortest telephone or face-to-face briefings. 

The success of our technology PR campaigns is underpinned by our unique in-house media outlet, blogger and analyst database that allows us to accurately target individual editors, bloggers and analysts at the right time with exactly the right material. And as you would expect, we support campaigns with accurate ROI measurement tailored to client-specific requirements.