Video is well respected by the search engines. Indeed Google's purchase of YouTube caused a real stir. the benefit for business to business customers is that video performs well in searches. in most cases better than text. Pinnacle understands that in engineering based markets most engineers don't need slick well produced video that won't look out of place at the local multiplex. Maybe for your annual results video that's great.
Pinnacle can demonstrate a host of techniques that will allow you to get video into your activity mix, and the best bit is most of them don't cost a penny! Of course we use external video production companies when the need arises but most of the time a simple video with audio of a PowerPoint Presentation is all that's needed to generate sales leads