October 7, 2015
Tech guru and Google founder Larry Page surprised the global media this summer when he informed them that he was establishing a new holding company – Alphabet. This effectively means the restructuring of one of the largest companies in the history of tech (and without doubt one of the world’s recognizable brands). So what does
May 29, 2015
There’s no denying that the Google search engine is a spectacular achievement. Its ability to sort through vast amounts of information at blistering speed and index the almost limitless amounts of data on the web is mind blowing. There’s is, however, still a significant problem. They know there’s a problem, and with Google’s performance to
May 14, 2015
If there’s one thing we can be sure about, it’s that the pace of change in the IT industry and, in particular, the Internet, isn’t going to slow down soon. If you can remember a few years back when Apple released the iPhone, it was entering a marketplace that everyone thought was already completely saturated.
March 24, 2015
While most B2C consumer-oriented companies have come round to the importance of providing a good user experience on phones and tablets, the B2B technology and engineering sectors have been a little slower. This is partly because many of businesses are yet to consider mobile when developing their websites. It is also down to assumptions that,
March 13, 2015
February 2, 2015
I recently had the honour and privilege of going back to Cranfield University and presenting a keynote lecture to the Strategic Marketing MSc students. One reason why this was so special for me was that only a few years ago I was an MBA student at Cranfield and since then it had been one of
December 11, 2014
October 31, 2014
It’s become quite the thing these days to spread fear and loathing about Google’s impending updates to its algorithm. For a few years now the SEO world has been running scared as they try to work out whether what they’ve been doing is “good” or “bad” in the eyes of the world’s largest search engine.
October 23, 2014
93% of all B2B sales start with a web search, and this has led millions of companies to engage in search engine marketing (SEM) activities. Companies invest fortunes in search engine optimisation (SEO) and pay-per-click (PPC) advertising so that links to their website pages are ranked as highly as possible in search engines such as