With so many platforms to advertise your business on, it’s not always obvious which one you should try first. While they might all be worthy of your advertising budget, there’s bound to be one that stands out more than others. For some business owners, Facebook leads the way. When you’re trying to improve your business image, Facebook might be worth a closer look for some of the following reasons.
You Can Reach Many Demographics
Even before you take a look at the many different Facebook marketing features available, you will quickly come to realize just how many people use this social media platform. You have the opportunity to reach a broad demographic, which can be ideal for those who sell products to varying age groups. Most Facebook users fall between the ages of 25 and 34, but the distribution of users spans from 13 to 65+, giving you plenty of targeting opportunities.
You Can Measure Your Success
Whenever you advertise on the radio or in newspapers while attempting to increase your profits, your success isn’t always measurable. You don’t know with any degree of accuracy how many people were interested in your ad, or whether they took action from those platforms.
With Facebook, any ad you create comes with automatic metrics. You can see the reach, how many people engaged with your ads, how many people visited your website from it, and more. While there are plenty of sound marketing strategies available, the control you have over your ads on Facebook will surely have you considering it as a viable advertising avenue.
Ads through traditional advertising mediums like the radio, TV, and newspaper can cost thousands of dollars. They may even run into the tens of thousands. Not every business has that kind of money available in their advertising budget, which might make you think you’re at an unfair disadvantage when trying to get your products and services into the public eye.
Fortunately, Facebook is a manageable business expense, and you have complete control over every dollar you spend. You can set daily and entire campaign budgets and make adjustments to ensure your money is working hard for you.
There Are Plenty of Ad Types to Try
The ads that work for your business might not work for others, and vice versa. As a result, Facebook makes sure there are plenty of ad types for companies to try. These include image ads, video ads, carousel ads, and collection ads.
Once you read through all the supplied design specifications and technical requirements, you can design your advertising campaign to suit your marketing strategy. Try a combination of several at once, or create campaigns with one type at a time to find out what’s most effective for you. The best part is that all ad types are entirely customizable to suit each unique business model.
There are plenty of standout digital marketing platforms to advertise on, but more businesses are starting to see the value in Facebook. With variety, budget-friendliness, and metrics to monitor your success, there’s every reason to explore your Facebook marketing options and see if it’s right for you.