The end of summer is quickly approaching, and with it comes back-to-school shopping. The end of summer is a great time to market your products to consumers, as parents are preparing to buy school supplies and clothing before the school year starts. By creating strategies to market your products to back-to-school shoppers, you can get in on the action and boost your sales.

Targeted Advertising Always Prevails

One way to reach back-to-school shoppers is through targeted advertising. You can use demographic data to effectively narrow in on and offer targeted ads specifically to parents of school-aged children. This ensures that your content reaches the people who are most likely to be interested in your product. You can also target ads to anyone who lives in areas with high concentrations of schools, as these individuals are more likely to have children who are back-to-school shopping.

Discounts and Promotions for Back-to-School Shopping

Another strategy for marketing to back-to-school shoppers is to offer discounts and promotions. Many parents are looking for ways to save money on back-to-school shopping, so offering discounts can be a great way to attract customers. You can promote your discounts through ads, social media, and email marketing. It’s important to clearly state the terms of your promotion so that customers know what they need to do to take advantage of your offer.

Another way to increase sales is to offer non-traditional forms of payment so that parents can afford larger ticket items like laptops or tablets for school. It can be difficult to come up with a full payment for these items upfront, so offering the ability to pay over time can be a game changer and, in turn, generate more business.

Back To School Has Gone Digital

In recent years, there has been a shift from in-store shopping to online shopping for back-to-school items. This is due in part to the convenience of online shopping, as well as the increasing number of retailers who offer free shipping or other incentives for shopping online. As a result, it’s important to make sure that your online presence is strong if you want to reach back-to-school shoppers.

Optimize Your Website for the Mobile User

More and more people are using their smartphones to do all kinds of shopping, including back-to-school shopping. This means that it’s important to have a mobile-friendly website. Make sure that your website is easy to navigate on a smartphone or tablet, and that customers can easily find the products they are looking for. You may also want to consider creating a mobile app for your business, as this can provide an even more convenient and authoritative way for customers to shop with you.

Back To School Social Media Contest Ideas

As the back-to-school season approaches, you can start to ramp up your social media activity. This is a great way to reach potential customers and generate excitement for your products. One way to do this is to run a social media contest. You can offer a prize for the best back-to-school photo, or for the most creative use of your product. Be sure to promote your contest through all of your social media channels, and use paid advertising to cast a wider net of potential buyers.

Start Today

By following these strategies, you can market your products effectively to back-to-school shoppers and boost your sales. Be aware of the recent trends in back-to-school shopping, and make sure to target your ads and promotions accordingly. 

If you are looking for assistance on how to sell your products easier in the digital age to back-to-school shoppers, connect with the experts at RIVIR and see how we are revolutionizing the industry.