16 eCommerce Conversion Optimization Tips for On-Page Design - Pinnacle Marketing
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16 eCommerce Conversion Optimization Tips for On-Page Design

16 eCommerce Conversion Optimization Tips for On-Page Design

Often it can take too long before you begin to get absorbed by all of this information about eCommerce sites. Never forget to serve a real person and make a design based on customer experience your first priority. Most of them can be seen on an actual website by an online buyer. This involves website design and customer journeys.

Use Black Text On A White Background Over White Text On A Black Background

While you do want to go a step further by designing and building your website, you should also avoid putting black text on a white surface. Many people prefer black-colored text to white text, which has been found to be less burdensome for their eyes. Black text in white backgrounds is objectively easy to read and can relieve the user of more stress. Even if your article seems boring or plain, you need to stick to standard text colors so that your content is easily understood and digestible.

Psychology of Color

Different colors can express different emotions. Think about how colors convey a customer’s mood by giving them the mood that they desire. Reds create urgency and are ideal for selling and discounts, blue promotes trust and security (ideal for security badges), orange draws attention, and purple calms (perfect for self-care). Different customers will react differently to color. You should know your customers. Use colors that are suitable to that audience.

Create Unique Landing Pages For Unique Customer Segments

Sometimes generic landing pages do not get converted to one specifically geared toward the customer. Create specific landing pages targeted to a wide range of users to improve your sales efforts. Segment customer types, traffic sources, cart numbers, etc. Create a unique landing page to address a particular demographic as well as their needs. It may require more effort, and it will convert more quickly than the generic and standard pages.

Each Landing Page Should Focus the Customer’s Attention on a Single CTA

You have landing pages with an objective – to convert visitors. Use a clear, prominent contact button to make your page a more attractive landing page. It can be very difficult to get the right customer on your landing page, but you should maximize this. Concentrate attention on your primary CTA and avoid distraction from the consumer. Eliminating distractions keeps the consumer on track and eases the checkout process.

ppc, marketing, click

Your call-to-action should not match your page layout. If not, it is bundled with all of your eCommerce products, thereby losing your customers’ attention. Instead, design the CTAs for the most attention. Most often, this should have an upper corner. The use of slightly contrasting design styles can really help customers attract attention to CTAs and motivate them to click on them.

Follow the 80-20 Rule

This means that 20% of the design elements will have an effect on 80% of the conversion. The idea is that when designing the components that drive conversion can dramatically enhance conversion rates. Concentrate primarily on improving your product or service and you’ll generate strong sales. Use these guidelines for properly focusing on a particular component of your design, which will yield measurable results.

Use High-Quality Images And Videos On Product Pages

When using a product on a website, it is recommended that you use good-quality photos. Higher-quality photographs and video can improve conversion as customers can view the quality of a product before buying. More importantly, high-quality photographs can increase the credibility of your website to the buyers. Buying from poor-quality images can make customers abandon their online shopping experience.

A Picture Is Worth A Thousand Words

We’re much more efficient in processing visual queues. Provide customers with visual assistance whenever it is possible to aid in writing copy texts. Examples or screenshots may assist in showing what you have been able to explain to clients. Use infographics for a quick summary of your message to your audience. Diagrams, charts, and graphs are useful tools for facilitating information to be understood.

Always Display Shopping Cart Contents

Display the content of shopping carts to users during a shopping or checkout process. Once products are added to their virtual shopping carts, users can view the items within the cart. Display the information prominently on the website for customers and prospects. The user should always be able to view the items that are stored in his basket as much as possible.

Display Big Brands You’ve Worked For

Generally speaking, a website must display its branding prominently. This indicates that a large company is trusting your website. It also means you can meet and exceed customer expectations. Include testimonials and feedback from those working with you. They also help others know you’re a trustworthy and high-quality platform offering excellent support.

Use Multimedia In Blog Posts To Enhance Your Content

Multimedia content is useful to increase the quality and reach of your posts and improve your content. Integrate multimedia wherever possible into your blogs. Add video, podcasts, or photos for the purpose of communicating. As people learn differently, the greater the types of learning content created, the better your content will reach a larger audience.

Set Up Simple Navigation For Customers

Always be attentive to users. Think about how your clients experience your site and what journey they must take before buying. Build your website into an intuitive navigation system that is intuitively used by customers. No training is required. Make sure your menu is easily accessible and you sort your items so your customers can quickly understand them.

Simplify Checkout Forms And Form Fields

Make your payment order form easy. Structure information to make it easy to input and to make sure there are appropriate forms for the collection of all necessary information. Label all the forms in a clear way giving the customer information requested in a specific field so you can then obtain customer details quickly. Additionally, you need to consider adding the correct sales tax to each purchase in the checkout phase. To make sure that you are respecting all tax regulations, you should consider collaborating with a partner capable of offering you the support you need. For instance, if you are selling video games, it would be advisable to work with a Merchant of Record for Video Games.

Use Social Proof To Build Confidence And Engagement

A social networking platform is an important way of communicating with a client. Use Facebook or Instagram as a means to increase your content and increase user trust. A social site increases trust with customers, thereby enhancing the ability of the customer to interact with your e-commerce website.

Optimize For Mobile Devices

80% of online shopping is done through a smartphone. If we are not optimized for the mobile experience we will likely lose our competitors or miss the sale. Optimize your website for mobiles, ensuring a responsive design. Improve user interaction on mobile devices for better customer satisfaction.

ux, design, webdesign

Let Customers Create A Wishlist

Using the wish lists feature in an online e-commerce website is great. It helps customers make an item list that they want to purchase later to make them remember it (sometimes the actual size, color, and so on). This helps improve the shopping experience of your customers as they abandon you.

Visually Direct Customers To Call-To-Actions

The customer should be focused on your landing page. Use visual clues to guide your user through the clicking process. Use negative space, and arrows to guide the reader to CTAs. Design a CTA to grab users’ attention. Use bright colors to attract customers with clicks.


The on-page design of your eCommerce website is a critical factor in driving conversions. By following these 16 tips, you can create an engaging and persuasive user experience that encourages shoppers to buy from you.